Black Friday continues to lose steam as a tool for employment but comes with well-armed trade and logistics

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For the second year in a row, estimated Hiring is on the decline during Black Friday to bolster the ranks. Last year, weeks before I got to the heart of it campaigns and discounts campaign, Randstad He predicted that the rate of signing new contracts would decrease by 17% compared to the 2021 appointment and adeccoAnother company in the same industry cited 8% more new jobs, but Black Friday and Christmas campaignThis was also the lowest figure in recent years. The situation is not improving after 12 months, suggesting that the first major consumer campaign of the season is weight loss. employment engine. But there is an alternative reading: The sectors most involved in this campaign are already well-armed enough to manage peak consumption.

On the one hand, Randstad predicts that 11.7% fewer contracts will be signed this year than in the previous year. Information AffairsNovember started with 15% more vacancies in the sectors included in the campaign; That’s a slightly lower percentage than the almost 22% growth it set for 2022.

The most obvious reason is labor reform It came into full force at the beginning of last year. This new regulation was specifically aimed at reducing the high levels of temporary employment in Spain; This creates obstacles to employment. The most common contract type at these times and in this sector.

But it also helps both trade like Logistics at levels employment record. “Forecasts suggest there will be a decline in consumption in the coming months,” Infojobs said in early November. is hiringPools follow suit mainly for two reasons: first, the critical mass of workers the industry needs after the crisis. change in purchasing and consumption habits caused by the epidemic And digital transformation; and secondly, for those already mentioned consumption contraction“.

Trade and logistics

Indeed, according to the last Active Population Survey (EPA), sector retail trade (which sells directly to consumers) has added 134,700 workers across Spain so far this year. Of these, 113,600 people, or 84%, started working in the third quarter of the year, which focuses on the summer and holiday months but also marks the beginning of preparations for the new year. the most consuming time of the year.

It is true that monthly membership data shows that it has reached its peak. Julyand this figure has fallen so far OctoberHowever, the industry agrees that sales were very weak in the tenth month of the year due to the heat. NovemberOn the other hand, it started better.

referred to Logisticssector Shipping and storage It also closed out the best third quarter in its history, and the clue given by October is that membership in the transportation market is growing further and hiring in the warehousing market is down very slightly by 0.1. %.

“Alongside the evidence left by official employment indicators, we also noticed at Infojobs that: Unprecedented growth in job vacancies posted in the purchasing, logistics and warehouse category” concludes Mónica Pérez, director of communications, studies and corporate relations of this contracting company. “What is expected is that this sector will close the year successfully once again. good employment data“The Christmas campaign and Black Friday, two particularly strong campaigns at the consumer level, are concentrated in the final months of the year,” he concludes.

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