HE black friday loses steam. The rise of inflation and mortgage payments dealt a blow to family budgets, many households they will cut spending What are they doing on this day? Moreover, more and more people They do not trust the accuracy of discounts valid.
This was revealed by a survey conducted by the CMB. Valencian Community Consumers Association (UCCV) to know citizens’ habits regarding this commercial campaign. According to this study, only 40.2% proportion of residents in the autonomous region is already planned buy a product During Black Friday 38.1% of those who assured that they would not buy anything 21.7% are still undecided.
The main reasons for purchasing among those who have already decided are: benefit from discounts and also to promote the purchase of Christmas gifts Get really needed items or take advantage of promotions valid only for products.
As for their planned budget, 53% confirm that they will not allocate more than 100 euros During this campaign; another 17.6% will spend between 100 and 150 euros; 5.9% will remain between 150 and 200 euros; and 23.5% will allocate more than 200 euros. Compared to the previous year, survey participants stated the following: They will allocate less budget The increases are due to the economic situation of the family. mortgage payments and food prices.
In any case, this budget will be allocated specifically to the purchase of the following items: Clothes and shoes, followed by technologywill look for information about perfumery and cosmetics and household appliances and offers on the Internet or in social networks.
Online and physical
According to the data obtained from this survey, no preference defined Depending on the type of business they will go to shop for, purchases will be made at small businesses, large stores, and electronic commerce platforms at almost the same rate. The same goes for purchasing tools, with survey respondents reporting that they would use online purchasing to the same extent as purchasing in person.
Instead of, Reasons why citizens do not buy Mostly during Black Friday You don’t need to buy any productsconsider that these promotions only encourage consumerismanyone Don’t believe these are real discounts.
Valencians by age Those between the ages of 25 and 40 who declare that they will spend more money 25% above average for product purchasing during Black Friday. On the other hand, those who will allocate the least budget for this campaign will be people over the age of 60.
Secretary of UCCV, Vicente Inglada, reminds consumers that it’s important to compare prices in advance to truly know the savings percentage, learn about yields, and find out about returns. Don’t give in to compulsive buyingBecause when we find the product we really need at a better price, there is savings for the consumer.