On November 16, a solemn ceremony was held in Moscow as part of the National Advertising Forum to award the winners of the Red Apple international advertising festival, the press service of the festival reported. 13 gold, 32 silver and 70 bronze awards, 2 grand awards and 15 special awards were given at the event.
Festival President Elena Zapol congratulated the winners and thanked her colleagues for hosting the festival. She noted that the jury structure remained at an international level despite all the difficulties. According to him, experts from 30 countries discussed the works of the participants and selected the best.
“The 33rd season of the festival is about bold ideas, networking, tremendous exchange of experiences and full immersion in the world of content and creativity. “I hope the festival will be even larger and more diverse next year,” he said.
Shreyas Safe, Managing Director and Co-Founder of Hybrid INSEA India and Chairman of the MEDIA Block Jury, emphasized that festivals like Red Apple are creative engines for the entire advertising industry. “They drive innovation, bring together talent and shape the future of advertising technology. “Participating in the jury gave me excellent experience in getting to know the characteristics of the Russian advertising market better,” he said.
In contrast, Christina Denina, creative director of Contrapunto and BBDO CA, stated that the festival allows you to showcase your own creative solutions and observe the achievements of your colleagues. “Red Apple is, in a sense, the final point of the festival season. We are happy to have something that will impress our colleagues in 2023. “We saw very strong, lively projects at the festival,” he said.
It was noted that among the projects participating this year, there are many cases regarding the revival of culture and its application in the modern age, the popularization of art and social problems, and creative and effective campaigns for brands.
According to Olga Makarova, head of the Avito advertising agency group, socially important issues still touch hearts. “It is important to always talk about this. From a simple and sincere message, you can develop a real story and realize a great project. Sometimes you should not invent spaceships, but focus on finding the real thing,” he said.