Amazon has already set a start date for Black Friday 2023, a discount campaign in which it is usually one of the main protagonists. HE e-commerce giant will activate offers starting November 17, just a week before the official event; This means the discounts are planned to run from Friday next week until Monday, November 27th. cyber monday.
According to the statement, Company founded by Jeff Bezos It promises customers that these days they can find discounts of up to 45% on select consumer brands and “some of the lowest prices of the year.”
“Our teams have been working for months to provide customers with thousands of incredible offers they can redeem. Start your Christmas shopping “They benefit from big discounts,” the company says, and gives detailed information about Black Friday, where they also remember the following from last year: Time between Black Friday and Black Friday cyber monday It was a record acquisition for the company.
For reference, the most successful categories on this platform in 2022 were: products at home, fashion, toys, beauty items And Amazon devices. However, the best selling products are Echo Dot (physical virtual assistant to interact with Alexa) and Apple AirPods.
According to the information introduced by Amazon in the statement sent on Tuesday, the products expected to be leaders in sales this year are as follows: updated version of the same smart speakerHE Hot TV Stick (a TV remote designed specifically for streaming services), Ignite waves security camerasand upper-middle class clothing brands as well calvin klein anyone Tommy Hilfiger.
In this vein, many experts consulted by this outlet agree that this year’s Black Friday will determine how much the consumer considers an advance on Christmas shopping or will otherwise take the opportunity to purchase items because of the discount. inflation And loss of purchasing powerIt could not be allowed.