American technology giant Apple announced profit this Thursday $96.995 million (91.317 million euros) At the end of fiscal 2023, it was 3% lower than in the previous year, weighed down by four consecutive quarters of declining sales.
The iPhone manufacturer said in a statement: billing Accumulated in the last 12 months until September 30 383.285 million3% lower annually.
Apple in the fourth and final quarter that Wall Street analysts focused on most 22.956 million profit (11% more) and 89,498 million turnover (1% less).
Throughout the year, Apple has seen: general sales each quarter, and in particular products such as iPad tablets and Mac computers; This is not the case with the iPhone, which remains the star of the company and survives.
Tim Cook, the company’s top manager, wanted to focus on the following issue: good progress in service segmentIt set a record for quarterly sales and includes cloud storage, iCloud, Apple Care warranties and Apple Music subscriptions.
Cook showed his confidence in the new iPhone 15 ahead of the Christmas season. Record spending in the USAWhile financial chief Luca Maestri, He emphasized the worldwide application of its products and the “unparalleled loyalty” of its customers.
iPhone sales so far income related to 43.805 million 3% more in the fourth quarter than in the same period of the previous year, and 200,583 million for the whole year, slightly less.
Meanwhile, the strength of the services segment, despite representing much lower revenue compared to products, is net growth: 16% per quarter to 22,314 million and 9% per year to 85,200 million.
Apple’s biggest business is Americainside Europe And ChineseHowever, all three experienced a decrease in sales during the year.
resultsPublished at stock market close, beyond expectations According to analysts’ evaluation, the shares of the company, which is the largest in the market, fell by 0.80% in subsequent operations.
Apple increased its market value by 37% last year. 2.7 trillion dollars.