It is not that difficult to check the competence of the author of the online course before purchasing the product. To do this, you need to pay attention to the number of courses and their topics, do not hesitate to contact the alumni community, and make sure that the expert is a practitioner, not a theorist. Antonina Balitsai, marketer and general director of the platform for promoting Clevers.pro experts, told socialbites.ca.
“The first thing you need to do when deciding to get training is to examine the information about the author from all available sources and make sure of his professionalism. “It is not enough for the author to be your favorite blogger who regularly “publishes” videos on this topic,” explained the expert.
According to him, any specialization needs to be validated. For this purpose, the buyer can request documents regarding the education of the course author or obtain them from open sources. This is a bad sign if they refuse to provide such documents upon request. Good – if this information is already on the course author’s page – professionals in their field often publish diplomas and certificates on social networks indicating their achievements.
“Look for information about the author in a search engine, examine his activities in the information field: where he published and what topics he covered, whether he was involved in scandals in the field in which he taught, and what his professional background is. “If there is little or no “relevant” information about an expert on the Internet, but there are a lot of advertisements for his lectures, trusting such an author is a big risk,” he said.
A potential buyer should be careful about guaranteeing employment and access to high income immediately after training. As the expert explains, the only thing that the author of the course can guarantee is direct training and the acquisition of certain skills. And a vague statement like “once completed you will be able to earn money without any effort” should be avoided. Some platforms can help you find a job; Send your resume to companies with which they cooperate, but it is not a fact whether your candidacy will be selected or not.
“You should also be wary of too many courses taught by a single expert on both professional and unrelated non-core subjects. The graphomaniacs and “multistationers” of the online learning world are busy with work aimed at increasing sales and conversions. “You will most likely get absolutely nothing on the course purchased from such a knowledge businessman,” said the marketer.
Zero results can also be obtained if the course expert is a theorist rather than a practitioner or has not worked in his/her profession for a long time. In the latter cases, the specialist cannot keep up with the latest trends and is unlikely to understand what the market actually needs today. As a result, it is unlikely that you will actually be taught the necessary skills.
“Check out real reviews of the course. And not on the website that sells it, but on social networks or special platforms for reviews. Also, do not underestimate the so-called graduate communities, which consist of graduates who have completed this or that education. They often have general conversations in which they are ready to share their experiences. Meanwhile, many training platforms integrate graduates into the work of training centers. “This is a good sign,” Balitsai concluded.
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