On the eve of World Vegan Day (November 1), Russian food company EFKO conducted a survey among 1,278 participants within the scope of the “Food of the Future” food technology project. Russians said they reject meat due to intolerance to animal foods, desire to take care of their health in advance and sympathy for animals. socialbites.ca was informed about this by the company’s press service.
According to the data obtained, 8% of the participants completely eliminated animal products from their diet, 13% allowed the consumption of poultry, and 25% partially or completely abandoned meat. Additionally, the majority of respondents who are not yet vegetarian or vegan (66%) are considering stopping eating animal products.
Respondents are forced to switch to meat and dairy analogues due to severe allergies and intolerances to foods of animal origin (46%). Another reason they changed their diet was health concerns (23%). This situation mostly worries Russians aged 56 and over (28%). Young people want to switch to veganism and vegetarianism because of their compassion for animals (15%).
Supporters of plant-based diets mostly live in Nizhny Novgorod (81%), Chelyabinsk (78%) and Perm (75%).
The majority of Russians (67%) currently consume plant-based products. Most often this happens during Lent. Some of the participants purchase vegan alternatives instead of meat products; St. St. Petersburg residents often buy plant-based cutlets (55%). Other popular items were nuggets, meatballs, and meatless sausages.
EFKO Executive Director Sergei Ivanov, co-founder of Food of the Future, noted that the demand for plant-based milk (oatmeal and coconut) in the first six months of 2023 has also increased.
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