One of the most popular psychological tricks of sellers is to inflate the starting price of a product or service. When the buyer realizes that the price is beyond reasonable limits, the seller offers a significant discount or bonus. Stanislav Sambursky, author of the Zen channel “Ecological Psychologist”, clinical psychologist at the Doctor Anikina Clinic, told socialbites.ca about this.
“Such a simple trick creates the illusion of benefit and instantly reduces buying resistance. You think this is a very important thing, but in reality you are paying too much for the product,” explained the expert.
The second popular technique of manipulating the buyer is one in which the seller uses prepared reviews, ratings, recommendations or one-sided statistics to convince people of the quality and popularity of a product or service.
“There is an influence here of the desire to belong to the majority and not to miss a profitable offer. One person wrote on the site, “10 thousand people have already bought this product!” “When he sees it, he thinks that this product is good and in demand,” he said.
The most crude but effective manipulation that allows you to make a purchase faster is to create the illusion that the supply is limited.
“The constant flashing of “Offer valid until the 30th only” or “3 issues left until these dates” warnings constantly flashing in ads and on store shelves are only necessary to nudge you into a quick purchasing decision. This affects your fear of missing out on an important opportunity, your fear of losing the discount offered, and your understanding that it will be too late later,” said the psychologist.
Not exactly manipulation, but a valid technique that pushes the buyer to purchase a product is to provide the buyer with a service or gift.
“Such forward movement often evokes a feeling of gratitude and affects the desire to repay in kind or more in order not to remain in debt. “If you come into a store and are offered free coffee or product samples, that’s not just a sign of interest and goodwill, it’s actually a way to persuade you to buy something,” Sambursky added.
Finally, many people trust the opinions of experts, television celebrities, and bloggers. The authority of media professionals is used by vendors in many areas; When promoting a product or talking about a service, a manager will repeatedly mention the name or title of an expert or celebrity who is a customer or the face of the company.
“This is one of the most proven ways to increase the status and credibility of a product. The mention of celebrities affects the desire to follow authority and not doubt its competence. For example, you see an advertisement: “A famous doctor recommends this cream.” You think this means the cream is effective and safe, which pushes you to buy it. “The higher the trust in a media person, the easier it is to sell a product based on his name,” he said.
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