Lights are slowly covering the streets of cities and nougats are invading supermarket shelves. Now it’s official: the countdown to Christmas has begun and it’s a good time to make plans and get tickets to the best shows. IFEMA Madridwith An agenda full of concerts, festivals, shows and major exhibitions, is becoming a trendy area that is a reference point in leisure and entertainment in the capital. This was emphasized in the presentation of this season’s program by Juan Arrizabalaga, director general of IFEMA Madrid: “We have achieved great recognition in Madrid’s cultural programming in recent years. “We have moved from being associated only with business to also being associated with quality entertainment in a completely harmonious way.” The big events of the season at IFEMAMadrid are:
- Christmas from Starlite (December 14 – 20)
A classic of the Marbella summer and the world’s best boutique festival is leaving Marbella for the first time to launch Christmas by Starlite, which will bring big international stars to Madrid. Artists such as Sting, Rod Stewart, Ricky Martin, Carlos Rivera, Sebastián Yatra and Juan Magán have already confirmed their participation, which will present unique concerts with a great commitment to entertainment and gastronomy.
- Bresh, the most beautiful New Year’s Eve in the world (December 31)
Bresh is a revolution in nightlife, which has already become a fashionable party among young people, influencers and celebrities in cities such as Mexico City, London or New York. Music Hall is now presenting Bresh in Madrid for the first time, and doing so on a date as important as New Year’s Eve, presenting its biggest party to date. More than 10,000 people are invited to dance all night long to the latest reggaeton, pop and electronic music hits.
- Circlassica, Great World Circus (November 24 – January 14)
More than 35 international performers on stage (tightrope walkers, trapeze artists, jugglers…), a live orchestra and a costume spectacular of more than 100 costumes make up a family Christmas show that takes the “toughest ever” to another level. Surrounded by the magic of the contemporary circus, filled with never-before-seen challenges. Triple somersaults on trapezes, walking upside down or statues coming to life are some of the spectacular suggestions that confirm why this is the greatest show in the world.
- Jurassic World by Brickman® (until January 14)
Pavilion 5.1 at the IFEMA Madrid Fairgrounds proposes an exciting journey into Prehistory through the largest LEGO® exhibition ever shown in Spain. It has been carefully designed to deliver an immersive experience for dinosaur lovers and LEGO® fans alike.
The exhibit brings together more than 50 dinosaurs built with LEGO® bricks, each meticulously recreated to reflect the appearance and behavior of these prehistoric creatures. From the fearsome Tyrannosaurus rex to the majestic Triceratops, these creations amaze with their meticulous detail and originality. LEGO® enthusiasts will also be able to discover the secrets of the builders who brought these creatures to life.
- WAH Madrid (until September 2024)
Its disruptive format and sensational staging have made this musical and gastronomic spectacle one of the best entertainment venues in Europe. The third edition of this original show brings together all-time great hit songs from the best musicians and the most extraordinary voices of the moment, including winners of The Voice, singers and dancers from The Lion King, The Phantom of the Opera and major artists. Broadway productions.
- Old Gold, ‘The New Big Show’ (December 2)
After breaking all records with the last Christmas edition of ‘Oro Viejo by Dj Nano’, which drew over 25,000 people, step to the next level with the presentation of a bigger, more spectacular and immersive show. To achieve this, ‘Oro Viejo by DJ Nano’ will combine two of its most successful concepts, ‘The Big Show’ and ‘A Christmas Story’, resulting in an event titled ‘Return to Christmas ’94’.
The event will consist of two stages with the largest technological deployment to date.
- Malinche (until September 2024)
Nacho Cano’s project, which chronicles the historic moment of the birth of mestizaje, includes his latest single, “México Mágico,” a hymn to diversity.
Meticulously crafted over a decade with some of the arts’ most prominent collaborators, this musical represented a renewal of the genre, an experience that broke the mold of traditional spectacle.
Madrid Comics Pop-Up, Madrid Comics Fair is held between 3-5 November. passion for gaming, The largest e-sports and gaming festival will take place from December 15 to 17; and comes a few days later, from December 22 to January 7 juvenaliatraditional Children and Youth Entertainment Hall.
‘Hgastronomic ub’ IFEMA Madrid: a walk along the new Gastronomy Boulevard
All these entertainment suggestions are perfectly complemented by a plan: a walk along Avenida de la Gastronomia. Covered with palm trees and main Street Located in the heart of IFEMA Madrid, it is the central axis of an innovative restoration project that has just been inaugurated and will result in a total of 32 facilities with a variety of amenities, fully operated by Areas throughout 2024 and designed specifically for this area. gastronomic example ‘fast casualFrom Madrid.
On a tour along Avenida de la Gastronomia we visit breweries, ham shops or tapas bars (Rodilla, Bareto and MásQMenos); national brands (SantaGloria Coffee&Bakery and Pepito Grillo) and international brands (Tacos Don Manolito and Tim Hortons); healthy concepts (Aloha Poke); Asian suggestions (Udon); and other brands such as Farine and Mahou, among others.
Quality restoration
In the second phase, restaurants will be created in each pavilion with a design inspired by the terrace and garden concept. Thus, anyone who comes to IFEMA Madrid to attend any of the events it hosts (fairs, congresses, shows…) will be able to enjoy the gastronomy that is one of the distinguishing features of Madrid and Spain, without leaving the fair grounds.
With this project, IFEMA Madrid is making a qualitative leap in culinary offerings. As explained in the presentation event Juan Arrizabalaga, Director General of IFEMA Madrid, “The institution is witnessing a deep renewal that affects its strategic goals, as well as continuous adaptation to current demand. That is why we have placed great emphasis on such a core service of our business as catering, providing a better infrastructure and the best available offer. It was therefore crucial to continue the complete transformation of the restaurant concepts and select the best partners for the operation, such as the Spanish multinational company Areas and Mahou San Miguel, Coca-Cola Europacific Partners and L’. OR, like our gastronomic partners.
Identity and quality are the keys to this transformation, which will allow the 3.7 million visitors who come to the fairgrounds every year to discover the diversity of the best cuisines and position the institution as a major brand. centre Gastronomy in Madrid. “It was very important to undertake this project in order to offer a gastronomy at the level that Madrid has today, well beyond other destinations and especially renowned,” said Arrizabalaga.. In his words, the aim is “to contribute to the project of the fairgrounds as a reference point for gastronomy in Madrid; “With a unique offer based on the combination of well-known international brands with local “Madrid and Spanish taste” concepts designed specifically for this gastro venue.”
This is therefore a strategic service that Areas will provide and will involve an investment of €12.5 million in the remodeling and launch of all catering points, representing an estimate of €121 million over 10 years in terms of billing. years of privilege.