Even inflation nor increases interest rates They seem to be turning it up a notch luxury real estate marketSales continue to grow in double digits despite the slowdown that is already affecting the rest of the business. Especially in the face of general stagnation and even decline in the market, marketing premium homes –Starting from 500,000 or 600,000 euros- In Alicante this year it increased by approximately 15%according to estimates provided by the main expert organizations.
“85% and more of the operations we closed They are made mortgage-free. and the small number of people who are financing are not affected by the rise in interest rates to the same extent as a middle-class family,” says Costa Blanca Sotheby’s International Realty chairman. Juan TorregrosaThis ensures that 2023 “will be a good year” as demand remains strong.
“After the pandemic People realized that they could live wherever they wanted. and working remotely for the company or running your business from anywhere. “Why would you be cold if you can live by the sea and in sunshine all year round?” he states. Valentina SileikeAlicante representative of the Lucas Fox real estate agency, which published a report confirming the good moment of the luxury segment throughout Spain, confirming general increases in the number of transactions and prices.
a study that collects The increasing weight of the Costa Blanca in this job Almost 7% of super luxury homes -The value of those sold in the country is over 2.5 million Euros. Yes, a region still clearly dominated by Malaga and the Balearic Islands with around 33% of the total supply.
Price:%s
However, both Torregrosa and Sileike agree on this: Alicante has a lot of potential to exploit in this area and that price difference The fact that it is still available compared to other locations represents a competitive advantage in attracting customers. “We’re talking about how in many cases you can find a very similar item for almost half the price,” says a Sotheby’s representative.
A business that doesn’t go unnoticed local promotersin recent years They focused most of their projects on this premium sectorIncreasing adaptation of homes It’s according to buyers’ tasteThey mostly come from abroad. “Buyers ask modern style houses with large windows and larger dimensions. Spaniards spend most of their lives outdoors, but in northern countries they spend much more time at home and pay more attention to the spaces being large and well-lit,” says Lucas Fox’s spokesman. He says it is suitable for many older buildings.
Regarding nationalities, German, Dutch or Belgian Although buyers are starting to arrive from the other side of the Atlantic, Alicante is currently the leader of demand in the luxury sector. “In our case, We have customers from the USA Because Sotheby’s is a well-known brand there and gives confidence to those who want to shop abroad,” explains Juan Torregrosa.
Although traditionally the region where such demand is most concentrated is the northern coast of the province, in recent years the Vega Baja region has also begun to attract the attention of buyers. “With the end of the epidemic two years ago, Sales to Germans increased significantly“those looking for high-end homes” draws attention Santiago Sánchez, from the agency Engel & Völkers in Torrevieja. Thus, regions such as Punta Prima, Campoamor or Cabo Roig benefited from this increase in demand.
Younger
About a younger demand According to Sánchez, it was common for him to buy his second home in the area. If traditionally the majority of buyers have been retirees over the age of 60, there are more existing customers. in the range of 50 and many are still active. The Engel & Völkers representative, like the previous ones, points out that the price difference, especially with the Balearic Islands, remains an important factor.
Regarding the housing typology, what clearly prevails in these profiles is Detached houses with pools and large plots of land that provide privacy, In some cases, what matters is that the property is “first line of the beach“, according to Santiago Sánchez. Of course, in this last case the bets are on the penthouses.
Looking to the future, Valentina Sileike points out that if Ciudad de la Luz manages to attract major productions, the growth of the digital industry or the possible incorporation of a high-end film center could further contribute to the development of the luxury segment in the region. . . And what everyone agrees is that one of the most important factors El Altet airport connection With the main destinations of Europe.