The annual report on shoes in Spain prepared by the Federation of the Spanish Footwear Industry (FICE) highlights production, employment, exports and consumption. Sales figures increased by 12.1%, mainly due to consumption. “exports broke a new record The document, prepared by Modaes based on information collected from various statistical sources, explains that foreign sales have exceeded the 3 billion euro mark for the first time: National Institute of Statistics (INE), Social Security, Icex Spain Export and Investment, World Food Clothing Yearbook, Kantar, Euromonitor International or National Markets and Competition Commission.
All this leads FICE to ensure that the industry is in good shape”one of the best performing segments of the fashion industry. “While there was an increase of 6.6 percent in production, 4.7 percent in the number of workers and 12.1 percent in sales, a new record was broken in exports by exceeding the 3 billion euro limit in foreign sales for the first time.”
Economy
The study was supported by FICE and sponsored by Bigcommerce. a useful tool To obtain information about the shoe industry and its development and to help evaluate the economic contribution of this sector. “In an international context where production, demand and exports are increasing, retail shoe sales in Spain closed 2022 with a growth of 12.1%, according to Euromonitor International. Increase of up to 6 billion euros“It doubled the figure recorded by international retail sales, which increased by 6.8% to 342.1 billion euros.”
2 billion euros
With an increase of 13.2 percent up to 2,000 million euros, “Men’s shoes drove footwear sales growth in Spain in 2022.” Retail sales of women’s shoes increased by 12.1% to 3.2 billion euros, and children’s shoes increased by 9.7% compared to 2021, reaching 800 million euros.
Kantar estimates that the value of the footwear market in Spain will increase by 6.9% in 2022 compared to the previous year, compared to a 7.7% increase in the fashion industry as a whole. Despite the rise, the shoe industry continues to rise by 5.9% below market value While this level was reached in 2019 before the outbreak of the epidemic, sales for the entire fashion industry are still 7.8% lower than in 2019.
sales increase
The increase in the industry’s sales in the local market was accompanied by a new movement in international markets.. Spain’s shoe sales abroad increase by 20.3% in 2022 and reached a new historical maximum with 3,058 million euros. exports increased also in almost all relevant markets for Spanish shoes France, Italy, Germany and PortugalIt failed in China, with a 38.4% drop in sales.
Another development that increased sector sales in 2022 was e-commerce. While the predominance of online sales in the fashion industry as a whole has slowed growth two years after the outbreak of the pandemic (which served as a catalyst for e-commerce). The rise in shoes continues. According to Kantar data collected in the research, online sales constituted 27.8% of the industry’s turnover in Spain in 2022, while this rate was 21.1% in the entire fashion industry.
While exports also increased in almost all markets related to Spanish footwear, such as France, Italy, Germany and Portugal, it faltered in China, with a sales decline of 38.4%.
Fewer companies but more jobs
On the other hand, according to the latest available data, the Spanish shoe manufacturing industry will grow as of January 1, 2022. Minimum value since the start of the INE statistical series in 2008 with 2,975 companies. The decrease compared to the previous year was 2.2%. But the sector has increased the number of large companies: Companies employing 250 to 1,000 workers increased from one in 2013 to four in 2022.
In addition, the sector has created strong employment in the last two years, despite the decrease in the number of companies. Companies manufacturing leather and shoes by the end of 2022 There were 41,136 Social Security workersThis represents an increase of 4.7% compared to the previous year and an increase of 18% in the last two years combined.
Over the past decade, the industry has reduced the weight of self-employed workers in the workforce, increasing from 15% of the total number of Social Security workers in 2009 to 10.8% in 2022. Parity: By the end of 2022, women accounted for 47.2% of the jobs in this sector. Until 2011, they were below 40% of the total.
More value creation
The activity of the Spanish shoe industry has been increasing in recent years, but in 2022 it had not yet reached pre-pandemic values. Approximately 95 million pairs were produced in Spain in 2019, compared to more than 100 million pairs in 2015 and 2016. The industry produced 82.9 million pairs in Spain in 2022.
The industry is moving towards equality: women will account for 47.2% of jobs in this sector by the end of 2022, compared to less than 40% of the total until 2011.
Although the volume does not fully recover, The production of the sector increased by 11.7% compared to 2020when it was released with only 74.2 million units. Moreover, the recovery of the sector is accompanied by higher value production: the value of pairs produced by the footwear sector (excluding components of unfinished pieces) 1,835 million euros, representing an increase of 18.5% compared to the previous year and 26.9% compared to the unusual 2020 year. Thus, the industry could not recover the 2 billion euro level it exceeded in 2016, 2017 and 2018, but it managed to increase the average value of the pairs produced.
Specifically, the ex-factory value of the pair produced in Spain (including any type of footwear such as sandals or slippers) was: 22.13 euros, the highest level in the historical series
Prices included
Keeping prices under control in an environment of high inflation is another feature of the shoe industry in recent years after the outbreak of the epidemic. In 2021 Consumer price index In Spain, the CPI rose to 6.5%, and shoes even moderated inflation, rising only 0.7%. In 2022, the footwear industry continued to contribute to the moderation of inflation, with an increase of 3.4% compared to the overall increase in consumer prices of 5.7%.
The same situation occurred in industrial prices. We are faced with the Industrial Price Index (Ipri) After reaching a historic 35.2% in 2021, the shoe manufacturing industry saw an increase of only 1%. In 2022, shoe prices increased by 4.5%, well below the general increase in industrial prices, which reached 14.9%.
Rosana PeranDuring the presentation of the report, Fice President stated that the footwear industry “faces great challenges, but at the same time it is internationally recognized for many different values that give it its own identity.” as quality or long-established tradition.