BBVA was awarded by the ‘Efficiency Awards’ 2023 Jury Club of the Spanish Advertisers Association for its brand strategy in digital transformation and the ‘We learn together’ training project. After being a finalist for three years, the organization managed to win this award, which highlights both its efforts in innovation and its ‘Let’s learn together’ content strategy. Currently, this initiative has more than seven million subscribers and its videos 770 million views on YouTube, 236 million views in Spain. Views exceeded 6.6 million in the Valencian Community.
The bank, competing with Burger King and Samsung, was deemed worthy of the award. ‘Award for your brand advertising career’ Using technology to turn digitalization into an opportunity that will impact people’s lives, help make better decisions, and convey the importance of financial health to society. “This award is recognition of many years of efforts. “As BBVA, we strive to be an innovative bank that aims to accompany people and create a positive impact on their lives.” Peio Belausteguigoitia, BBVA’s ‘Country Manager’ in SpainAt the awards ceremony held at the Teatro Real in Madrid.
For BBVA’s ‘Country Manager’ in Spain, the institution’s commitment over the years is to know how to convey how a bank can create real opportunities in people’s lives and at the same time improve brand perception. This determination did not remain only in the field of finance, and BBVA managed to win this award after being a finalist for three years. It highlights both its efforts in innovation and its content strategy.
The jury even emphasized the communication of the bank’s education project ‘Let’s learn together’. This initiative, launched by BBVA in January 2018, emerged with the idea of improving the lives of people around the world with inspiring content told by great experts. Since then, heroes have shared their knowledge on topics such as the use of new technologies, emotional management, equality education or, more recently, combating climate change or social inclusion. Right now, ‘Let’s learn together 2030’ is the largest education platform with more than seven million subscribers and more than 770 million views of its videos.. Views exceeded 6.6 million in the Valencian Community.
According to the jury, this award is a recognition of the consistency of BBVA’s track record of conveying the idea of service, which is a central pillar of its strategy, in times of change. And in Belausteguigoitia’s words, this award is “not only concrete proof that BBVA is perceived as a relevant and distinctive brand, but also proof that it has a real social impact.”
Productivity Awards 2023
Productivity Awards have been organized by the Association of Spanish Advertisers for 25 years and all juries participating in each edition form the Jury Club. More than 260 prestigious professionals from advertising companies, media agencies, advertising agencies or planners.
The award, presented by the Efficiency Awards Jury Club, recognizes the brand’s consistent work in the pursuit of efficiency through advertising, innovation, strategy and good use of media tools and demonstrates the return on investment.