The fact that a company has reached half a century of life is cause for celebration, and if that company is a reference in its field and sells its products all over the world, this is even more cause for celebration. This situation porcelanosisThe person visited by the king this Thursday, Philip VI, The person who greets the main managers of the company Vila-real and tours some of the facilities of this group.
Ruler It was accepted by the president of the company, Hector Colonques; mayor of Vila-real, José Benlloch; and by the Government delegate, Pilar Bernabe. The monarch arrived with the president of the Generalitat. Carlos Mazón. The list of officials is completed with the President of the Provincial Council Marta Barrachina.
A Spaniard and his family group
After the greeting, the delegation went to the headquarters meeting room. Héctor Colonques, President of Porcelanosa, began his speech by emphasizing that it is “a completely Spanish and family-owned group dedicated to the production of ceramic floor and wall coverings, ventilated facade systems, new generation mineral compacts and kitchen furniture and bathrooms.” . With an orbital “We have a strong international presence, with more than 1,000 sales points in 134 countries,” he added.
Colonques reminded that Felipe VI delivered to Porcelanosa in 2020. National Innovation Award and thanked him for being at the event. “We appreciate the King for his work in the country and his support for industry and innovation,” he said.
“Our company is based on the spirit of improvement. 5,000 people team“, the president of the ceramics company detailed that he values his “social environment and attention to the economy of the Valencian Community” in “creating employment, technology and sustainability”.
“From Vila-real to the whole world”
The CEO of Porcelanosa is, María José SorianoHe “humbly” thanked the King for accepting the invitation. “We hope you will enjoy your visit and fall in love with the Valencian ceramics that have been coming from Vila-real to the whole world and leaving their mark in Spain for 50 years,” he said.
Soriano stated that “production has expanded and diversified with various materials and technical solutions for the housing and design sector, but “Our origin is white-bodied ceramics, which continues to be the soul of our present and future.”
The CEO made history by detailing the production process of Porcelanosa’s ceramic materials: “Ceramics have existed since the beginning of Humanity and have kept pace with the ages and fashions, first with its functional and then with its decorative use.” He also reminded that it is a material that “cannot be changed chemically, unlike metal, which is affected by corrosion, polymers that lose their properties, or wood can be attacked by parasites and environmental conditions.” For this reason Ceramic has a long life, For this and many other things, we are in love with its virtues and function.
Route
The second part of the visit was a tour of one of the production facilities. Accompanied by the vice president and CEO of the Porcelanosa group, Silvestre Segarra first saw how raw materialsthen shaping the materials, having them enameled, baked and packaged.
Finally, he posed in front of a commemorative plaque and a group photo in which officials, Manuel Colonques or Asunción Manzanet, the widow of José Soriano, and others also posed. An image representing the different departments that are part of the company.