According to YCLIENTS, the number of salons using non-cash tips has increased by 42% since the beginning of 2023. The average tip increased by 9%, reaching 306 rubles. socialbites.ca got acquainted with the results of the study.
Considering the total amount of tips in August, beauty salon technicians are expected to be at the top of the list of destinations. But at the same time, the average tip size was distributed slightly differently: in tattoo studios the average control was 78% higher than in beauty salon technicians, and in cosmetology clinics it was 36%. For barbers, it’s the opposite: 11% less.
“We attribute the difference in the amount of tips with beauty salons primarily to different average checks, because for us it is about 12-13 thousand, while in salons it is only 30-40 percent less. It’s rare for customers to have cash, so tipping online has a positive impact across the board. For employees, this is an additional income, for guests and customers it is a familiar and convenient way to express their gratitude,” commented Armen Bagdasaryan, technical director of the Xella cosmetology clinic.
Among Russian cities, people most often visit Moscow, St. Tipping is common in major cities such as St. Petersburg and Yekaterinburg. At the same time, if you look at the average tip size, the first three positions remain unchanged: Moscow (340 rubles), St. Petersburg (311) and Yekaterinburg (289).
And then the ratings change a lot. For example, Nizhny Novgorod (210) and Ufa (275) changed places: the first was in 4th place in frequency, and when you look at the average bill, it rose to 10th place.
Previously in Moscow appeared shortage of service personnel.