Contrary to what is published in some media as a result of ‘mistake’ (or misunderstanding) brand CEO Chairman of Volkswagen and Seat, Thomas Schaferinside Munich HallWhen a British media interview hinted that Seat had disappeared, the Spanish company would not only disappear, but would see it. increased your business potential by collecting Cupra, Seat and SeatMO on a common frontadvanced electromobility.
This will be an amount and will continue as a company not only in Spain but all over the world. Because The Seat project is global, not regional. Brand Cupra strengthens as the fastest growing company Volkswagen Groupacting as a support to strengthen seats as a company. Have schafer He realized that his words had been misinterpreted and warned that he never wanted to talk about a funeral. seats.
in Munich, where seats It did not exist as a brand (it was a company from Cupra), nor were many other brands available, such as Korean, Japanese or a few of the Stellantis group, after Schäfer’s remarks, the confusion increased. Beginning with the dramatic disintegration of Seat as a brand, he has been a speaker in many media. Opinions of all kinds appeared without knowledge, especially on social networks, which did nothing but inflate the “fake news” bubble, which did not add more to it.
Transformation as a company
Exactly El Periódico, from the group Prensa Ibérica, announced in 2021Seat will continue and will continue by transforming itself as a brand that will become a reference in new mobility. Company We will continue to sell cars like this End of internal combustion engine production (horizon 2035). “We are stronger than ever,” they say from Seat. They have no reason to confirm this.
The brand is improving its numbers after the crisis caused by the pandemic, rising costs of semiconductors, transportation and raw materials. so far this year sales increased by 18%199,000 cars were sold. “We have the most complete product range in history,” they point out.
Seat recently confirmed Extending the life cycle of the Ibiza and Arona models. At first the threshold of life ended in 2028, but Oliver Blume (he had been working at Seat for five years) After being handed over to the Volkswagen Group presidency and the necessity to continue selling the internal combustion engine until the final ban in 2035, the Spanish brand announced the new delivery of these two models.
will attend Armchair LeonThe company provided ‘reshaping’ in its initial plans. “We will update Ibiza, Arona and Leon to continue offering cars energy-efficient plug-in hybrids until the end of the burning age”, they affirm in Munich. The implementation of pure electricity applies in neighborhoods, and Seat understood this perfectly, thus extending the combustion life to the best-selling product.
Since it is not hidden seatsand what they never had is due to the apparent lack of full electrification in the range, so as an automaker it will stop working when the last one comes out. Ibiza, Arona and Leon between Martorell plant. Wayne GriffithsThe chairman of Seat and Cupra says over the years the company has been transforming and that Seat and Cupra will have different roles. And so it will be. “We are developing the future of the brand and we recognize that Seat has an opportunity to offer new forms of mobility that young people need, such as sharing, subscription and micromobility,” he emphasized. Wayne Griffiths.
micromobility
The day after the end of life Arona, Leon and Ibiza (2030-2031), Seat’s strength will continue to exist in business development. SeatMOhis part mobility. They are currently already selling electric personal mobility vehicles (scooters and scooters) for both purchase and rental, and have also timidly started out with small boats.
With the target of 2025 next year four-wheeledurban, based Silence S04. Design and development have already been completed and production will begin as soon as they receive approval from the Volkswagen group. It’s a quad that has many design changes compared to the S04 and has a pretty car-like appearance.
The new model will be an attractive product that will compete with other brand models to be released in the coming years in order to meet city needs and vehicles. The price will be between 10,000-15,000 euros.. Because a car under 25,000 Euros as we know it will disappear in the future entirely due to electrification. For this reason seats Covering this mobility area will be strategic within the Volkswagen group.
Australia, United States and China
Beyond being misunderstood by his words schaferpower seat company will continue to exist. beyond the borders of Europe. Cupra started its work Australia He also announced that he will be moving. United States of America. “We are about to complete our preparations for this,” he said. Griffiths They would even consider making use of the fact that some models are produced in Munich, or even at one of the Volkswagen group plants in the United States, for this.
“This is a big step, a big challenge for any brand. The United States is one of the most difficult markets in the world. We need to prove that the brand works and has a portfolio that works in the United States, where cars are sold larger than those in Spain. If you want to make money, you have to manufacture in the USA.” Griffiths.
Seat’s importance in the Volkswagen group is not an invention. Company selected produce the first model in the new factory Hefei in Chinanew Tavascan released 2024. to have one foot in Chinese Given the strong arrival of Asian brands in Europe, this is key to future development.
They have also already requested the production of the second generation, as explained by Matías Carnero (chair of the Sofa works council). Tavascan for Martorell plant, this means the arrival of a new platform at the Spanish factory and an efficient consolidation for the future. Meanwhile, the Tavascan will be sold in China under the Volkswagen brand. What is clear is Power Seats will not be manufactured in MartorellBecause they will do it like Cupra, the brand the company has chosen to develop worldwide.