social network X first excitementannounced this Tuesday that it will once again accept political ads in the US To monetize the expensive campaigns of the 2024 presidential election.
“Use our commitment to freedom of expressionThe company, owned by Elon Musk since October 2022, said in a statement that “we will also allow political advertising.”
This decision reversed the ban the social network received in 2019Just before the last presidential election in 2020.
Jack Dorsey, CEO at the time, announced his decision to suspend political ads globally with these words: must be earned, not bought“.
In its statement Tuesday, X stressed that the platform will seek to “maintain free and open political discourse” while continuing to ban posts with “false or misleading content.”
“We will also provide a global ad transparency center so anyone can review political posts promoted on X, as well as robust screening processes to ensure only eligible groups and campaigns can advertise,” the statement said.
Last year, Musk rehabilitates former US President Donald Trump (2017-2021) on his social networkAfter the politician was banned from the social network in January 2021 for “inciting violence” following the January 6 attack on the Capitol.
On August 24, Trump wrote a post on the social network and posted a photo of him in police custody, stating that he was imprisoned on the same day and asked for donations.