During the three summer months, the average occupancy rate of sanatoriums and resorts was 80%, compared to 93% when extra beds were taken into account. In total, more than 345 thousand guests stayed in the sanatoriums of the network during the summer period. August is the busiest month. This was reported to socialbites.ca by the press service of AZIMUT Hotels.
Apart from the Black Sea coast, analysts also noted Minvody and Kabardino-Balkaria among the most popular destinations this summer. Regional resorts are also in demand among travelers and consistently show high occupancy.
“Since March, we have seen an increased demand for spa treatment – the rate of bookings for the summer in many resorts in the Black Sea group was up to 70% at the beginning of spring, and the lack of reimbursement did not affect the sales dynamics,” the press service said. AZIMUT Hotels highlighted.
The general trends of the Russian tourism industry have also affected the sanatorium and resort segment – in particular, the depth of bookings has decreased. This summer, guests do not plan their vacation in advance, but book sanatoriums 1-2 weeks before arrival.
Guests are especially interested in the opportunity to combine outdoor recreation with improving health. Recently, it has been noted that guests are willing to pay for additional services, mostly medical and spa treatments. Anti-stress programs are in demand: restoring sleep, boosting immunity, reducing anxiety.
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