Zara, the flagship of the Inditex group, The only Spanish brand to be among the 100 most valuable brands in the world.According to Kantar BrandZ Global 2023 ranking.
Specifically, Marta Ortega’s brand is ranked 94th with a brand valuation of $18,395 million (€16,829 million).
Ranking leads to this It follows Apple with a brand valuation of $880,455 million (805,661 million euros). Google with $577,683 million (528,603 million euros) and Microsoft, valuation of $501,856 million (464,154 million euros).
Behind them are the 10 most valuable brands in the world Amazon, which lost the podium and fell to fourth placeMcDonald’s (5), Visa (6), Tencent (7), Louis Vuitton (8), MasterCard (9), while Coca-Cola closed the top 10.
In 2023, 25% of the most valuable brands worldwide come from Asia, but only Tencent is in the top 10.
This year, there was a loss of value due to the fact that the majority of companies that are technology companies were included in the downward market dynamics, such as mass layoffs or the semiconductor crisis.among others.
big consumption
Looking at the most valuable consumer brands, Coca Cola While the Chinese brand Nongfu Spring with a valuation of 98 billion 800 million dollars (89 billion 800 million euros) is in the second place in the ranking, the Chinese brand Nongfu Spring with a valuation of 21 billion 764 million dollars (19 billion 939 million euros) is in the second place, while Pepsi is the third with a valuation of 8 billion 826 million dollars. is ranked. (17,253 million euros).
Amancio Ortega expands his empire
On the other hand, Amancio Ortega, founder of Inditex, continues to expand his ’empire’ through his investment arm Pontegadea and Bought an apartment tower in Chicago $232 million (approximately 212 million euros), as confirmed to Europa Press by sources familiar with the operation. In particular, the father of the Zara president bought this luxury condo, which has 492 houses spread over 45 floors, from Ares Management and F&F Realty, according to ‘The Real Deal’. Tallest building in Chicago west of Kennedy Highway.
According to the Chicago Business newspaper, the purchase is the highest price paid for a block of flats in downtown Chicago since pre-pandemic.
Thus, Pontegadea continues its real estate investments in the USA after purchasing Kiara Tower, a skyscraper with 461 luxury apartments in Seattle, for 324 million dollars (about 305 million euros) at the end of last year.