Elon Musk plans new changes x, social network Its former name was Twitter. The businessman plans to change the format in which news links appear on the platform so that only the image is visible, thereby removing all traces of headlines.
According to internal materials reviewed by Fortune, this new format was personally developed by Musk ” clickbait (exaggerated headlines to make the reader click the link)”. The goal would be to give X more visual weight and limit text, which by far has been its most prominent feature.
“This comes straight from me,” Musk confirmed. “It will significantly improve the aesthetics.” Despite this, insiders told Fortune that publishers tasked with implementing it didn’t like the change.
With this change, links shared on old Twitter would look like this:
avalanches of change
Having bought the social network last November, Musk has not stopped implementing the changes. The most famous was the change in the name, logo and course of the company, which was renamed X due to its long-standing obsession with the penultimate letter of the alphabet. The billionaire is only accused of slowing down access to web pages he doesn’t like in recent weeks, preventing other accounts from being blocked and allowing extremist messages such as anti-Semitic messages to be published.
These and other changes frightened big companies, hurting Twitter’s advertising business, as well as many users. These problems led to other problems tech giants trying to occupy that market. AimFacebook and Instagram owner launches Facebook Thread, a Twitter clone that will soon be available in a web version as well. TikTok, for its part, has announced that it will allow text messages to be published on its platform to compete for this space.