digital giant Aim recorded losses in Spain again despite triggering its activity. Facebook Spain, the group’s subsidiary in Spain, registered some last year. 4.97 million euro red numbersCompared with profits of 2.7 million in the previous year, according to accounts the firm has in its Trade Registry.
responsible for Facebook Spain, Manage millionaire revenue from ads in the Spanish market Thanks to the engineering and marketing support of its European parent company (based in Ireland) and the global group (based in the USA), it was able to nearly double its net turnover in 2022 to 65.6 million euros from 33.3 million euros the previous year. . .
According to accounts recently submitted to the Madrid registry, Gross ad revenue managed and invoiced by the Madrid-based company increased by 27% reached around 472 million euros last year, as the seller of that ad, costs increased by 20%, up to 406 million euros. The difference between both concepts gives the company’s annual net turnover.
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Last year, Facebook Spain nearly tripled (+162%) personnel expenses, from 20.5 million a year earlier to exceed 54 million in 2022. According to company records, during the past year workforce has also tripledIt increases from 85 employees to 286 positions. However, the company has reduced workforce in Spain this year and paralyzed new offers and indirectly at CCC, one of its major subcontractors in the country, 250 layoffs.
Meta, which owns WhatsApp and Instagram as well as Facebook, made an announcement last year. ambitious growth plan In Spain: a large data center in Talavera de la Reina (Toledo), a new submarine cable, expansion of offices in Madrid and other new projects uniquely linked to the metaverse Spanish market that will result in the hiring of 2,000 employees within five years.
On the other hand, last year and this year, the company carried out a large group-wide employment arrangement across the group, with thousands of workers leaving and thousands of unfilled vacancies affecting more than 20,000 jobs. work after you don’t meet the big job expectations expected for the metaverse. directly affecting the Spanish subsidiary, and led to 2.5 million injections of the global matrix to cover costs compensations associated with this adjustment.