The next phase of the Marina d’Or hotel complex, one of your references tourism sector Castellon, Solve new questions When it became known that the Fuertes Group, which owns the ElPozo agri-food brand, will hold the shares, and the Benidorm Magic Costa Blanca chain will manage the shares, since then The amount of the operation was announced. According to digital media and referenced sources MediterrenianThe amount of the operation is around 70 million euro. That’s far less than the €100 million the US fund Farallon paid at the time.
The current owners of Marina d’Or, the capital of the company, Stay with the dragging financial obligation. Since then, in the midst of an epidemic that has hit the hotel business in a special way, different phases of refurbishment and restructuring of the complex have been undertaken and its investment has grown even greater.
external management
Fuertes’ claim is similar to the bet prepared by Farallon at the time: to assume ownership and transfer management to third parties. Gestión Activos Turísticos (GAT) was in charge of these tasks from 2020 until December of last year. Now, when sell and buy is closed, Magic will take care of the daily activities of the hotels, spas, theme parks and tourist apartments that make up the accommodation in Marina d’Or.
This operator is expected to increase its activities by organizing events and festivals to attract new types of visitors, as it is already doing in Alicante.
Approach
This is how the Magic, owned by the García family, landed in Castellón, one of the most important tourism destinations in Benidorm. Similar Fuertes has four hotels Murcia and two Alicante, It has been managed by the Barceló group since February. Fuertes and Magic are also collaborating at Terra Natura park in Benidorm.
The Marina d’Or sales operation carried out by this newspaper, as in the previous chapter, had Farallon’s determination to get rid of this asset. For this, they took help from Colliers firm, which is dedicated to investment consultancy and management.
Regarding the current state of the Orpesa complex, the general manager, Antonio Maeso, who was exhibited in June with the opening of the summer season and managed to reduce his losses by half in 2022, and said the entry of new owners will “bring new ideas and business plans”.
Previous experience in Castellón
The main wall of Grupo Fuertes is the ElPozo brand, although it has varied over the years. Participation in one of the oldest ceramic companies was an example. Today. The sector with a history of more than half a century and the center, vila-real, closed after failing to overcome some losses aggravated by crisis energetic. Since then, Fuertes has focused on the sectors in which it is most dominant.