The new owner of the Magic Costa Blanca group Marina d’Or from Alicante will export its business model to diversify the current offer of the Orpesa hotel and real estate complex. Thus, all kinds of shows and concerts will be organized to increase the touristic attraction of the Holiday City.
It’s too early to decide if this is the magic formula to relaunch Marina d’Or, but Magic has a lot of experience in the tourism industry behind it to achieve what Farallon was trying to do without starting a project.
Headquartered in Benidorm, the Alicante family chain has been successful in managing hotels and water parks, two assets you can also use in Orpesa. It is true that so far their properties are scattered in various parts of Benidorm, the rest of Marina Baixa and Gandia. now you will find them all in one place, “Holiday City” designed by Jesús Ger in his time.
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Orpesa will also have a residential area. 15,000 flatsYou can take advantage of some extras added to the control of Europe’s largest sea water spa and sports facilities. The group arrives with the goal of restoring the lost prestige of the Marina d’Or after the current owners make sure the community is healthy.
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Magic Costa Blanca will also inherit an approximate build 500 workersWith a capital of close to 115 million euros. The company has a wealth of assets, which represents one of the biggest challenges to date for the Garcia family at the head of Magic. In addition, they will be introduced for the first time in the province of Castellón, thereby consolidating their presence in the territory of Valencia with a bet with a certain risk.
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Last year, the current management of Marina d’Or, It has made an effort to attract different offerings, leading to events like the Reggaeton Beach Festival. The new owners have experience in this as well, as they donate the medieval parks at Robin Hood Magic Camp l’Alfàs del Pi to Primavera Sound. There Primavera organizes Weekender, a small gourmet festival where groups and participants share the same space over the weekend. For example, this year, The Jesus and Mary Chain and Dinosaur Jr. Bands that left their mark in Castellón, such as the former Benicàssim, will join the FIB. Magic Costa Blanca has an excellent track record for practicing a different kind of tourist leisure time in the Marina. d’Or to finish updating the Orpesa brand.