on occasion World Enviroment Day, We would like to take the opportunity to ask Juan Luis Pozo, Director of Sustainability at Global Omnium and head of the GO2 platform, social perception of this concept and above all Global Omnium’s fight against him climate change.
One of the most relevant projects, HortiGO2 was born to help our immediate environment collaboratively. A way to support the continuation of activity in the Valencian orchard”. The aim is to “balance the negative impact of your activity in a positive and local way”.
Is Global Omnium leading the fight against climate change?
Frankly, this statement can be pompous because we’ve all been taught that movement is demonstrated by walking. Global OmniumWhat he’s done for 135 years and I think is very good, to provide a basic and necessary service for people’s lives, nothing but when we open a faucet in our house, We are sure that sufficient quantity and quality of water will come out. We are the leader in this because of the commitment of the more than 3,000 people who make up Global Omnium.
On leadership in another issue, including tackling climate change, All we try to do is show a waymay or may not be true, we think so, in which companies that don’t have the resources we could have, See we’re there to help and support you a fundamental principle of human survival instinct, to travel to the frontier for something I guarantee will be soon Between being able to develop an economic activity or not.
I understand this with this contribution of showing the way you mean the projects you started as HortiGO2. Tell us about that project.
Yes, I’m talking about this last one and many other projects like the worldwide success story of transformation. Valencia is the first city in the world to officially calculate and confirm the carbon footprint of tourism.
Project HortiGO2 It is a continuation of the descent of this project into the local positive impact that any project should have. Let me explain, it is absurd and unthinkable that if you carry out an activity in the Valencian Community you will compensate for the negative impact of this activity on the other side of the world, this is not true or sufficient and is the essence of the HortiGO2 project.: “Balance the negative impact of your activity in a positive and local way”.
Unfortunately, due to inaccurate information we receive on a daily basis (false or malicious information) We have overlooked the importance of our immediate environment in the fight against climate change.and in this sense, abandonment of the rural world and agricultural activity Soils that are no longer cultivated and that have naturally absorbed carbon from the atmosphere for hundreds of years thanks to crops begin to release it naturally, as there are no crops that fix that carbon to the ground anymore. . And these emissions, which no one had thought of, could be much higher than the emissions we try to avoid every day in industry and other activities.
It is useless for any activity to exercise its emissions reduction and offsetting, even if it is carbon neutral, does not contribute to the protection of the biodiversity of the environment in which it is located, because sooner or later it won’t work.
Does this mean HortiGO2 is the solution?
No, it would be arrogant to say that and it would not be within our line of commitment to our environment, which we have maintained in our 135-year history. HortiGO2 is a project born to help our immediate environment collaboratively find a way to support the continuation of activity in the Valencia orchard. (according to the possibilities and unique characteristics of each crop) in a carbon pool.
The only thing aimed with this project is, Everyone knows we do this business so those who want to balance the footprint of their activities do so with a local positive impact.and, for example, any event that takes place in our cities and has a commitment to sustainability balances its footprint with this project from the Valencia orchard.
About GO2 and HortiGO2
Inside Global Omnium We launched the GO2 technology platformIt is a comprehensive solution that offers 360º solutions for sustainability, offering a variety of solutions including Calculation of carbon and water footprint as well as analysis of life cycle. Because as Lord Kelvin said in the 21st century: “The undefined cannot be measured, the unmeasured cannot be healed, and the unhealed descends.”
Calculating the carbon footprint provides valuable information to the company to make informed decisions. It allows you to assess the environmental impact of your choices and encourages you to seek more sustainable alternatives. For example, by knowing the carbon footprint of various products, they can choose those with less environmental impact, such as locally produced foods or products produced using sustainable practices. Similarly, by calculating the carbon footprint of commuting routes, choose more efficient transportation options or offset emissions with carbon-neutral projects.
GO2 together with the agri-food cooperative anacoopHE Court of the Waters and a few Irrigation Communitiesinitiated a cooperation agreement for With the HortiGO2 project, it leads the assessment and certification of the environmental impact of agricultural products.
Verification and official validation of the accredited methodology through the actual calculation of the capacity to establish absorption rights of the Valencia Garden crops; as well as compensating for the footprint of the manufactured product (providing an absolute competitive value) can monetize surplus rights through voluntary carbon marketsso that, in the first place, local companies and surrounding municipalities will have a local alternative to offset their own emissions by promoting the conservation of surrounding natural areas and valuing the most sustainable farming practices.
Global Omnium.