About 39% of Russians do not read advertisements because they make them uncomfortable. This is demonstrated by a study, the results of which were reviewed by socialbites.ca, to find out how users react to advertisements on social networks.
Another 37% do not trust advertising posts at all because, in their opinion, bloggers embellish the real features of the goods. When asked if social media users can distinguish an ad post from a post written “from the heart”, only 21% of respondents are confident they can, 20% believe bloggers have learned well to disguise content as if it were local, but the majority – 50% – will reject an ad post. He said they couldn’t tell at all.
The company also asked what would change subscribers’ behavior if they knew where the ad post was and where it wasn’t. Almost 36% said they would swipe ads right away, and 46% even threatened to unsubscribe from the blogger if there were too many ad posts.
Kokos Group experts also learned that although there have been changes in the top social networks list over the past year and most bloggers have switched to Russian platforms, 27% of respondents believe the number of ad posts has not changed. And because they’re starting to see fewer ads than bloggers, only 7% no longer know which product to choose.
“This year, the influencer trend will continue to evolve as new creators emerge who are rapidly gaining an audience thanks to the active support of social networks. There are not so many alternative sources of paid traffic on social networks. That is why influence occupies a leading position in the media mix for many brands, and the number of advertisers ready to work with bloggers is now only increasing,” said Alexander Shokurov, CEO of Kokos Group.
Previously recognizedthat the price of ads for bloggers increased by up to 30% after the enactment of the tagging law.