Anekke There is only one and cannot be imitated. HE Madrid commercial court number 17 signed with the leather goods company from Petrer Sany Bags SL, known as Azzar Groupin the lawsuit against a Madrid company who blamed they copied the designs of their bags played pop doll. A character that has become a sales success, with which the company exports to more than 60 countries.
The verdict specifically states that products marketed by Sweet Candy Bags SL “definitely mixable“With the products of Alicante company, that is, the sale is a “unfair behavior with acts of imitation“. Therefore, the Madrid firm stop production and distribution this product line and “other products using the same or similar elements as previous creations of Sany Bags”. It also challenges you. withdraw from the market and destroy All products you distribute for sale in retail or wholesale stores, at your own cost.
sentence still not solid and there is an appeal against it before the Madrid County Court. They state from Sugar Bags that they have yet to decide whether to appeal the decision.
According to Azzar Group’s reports, that was a few years ago. detected a line of bags and leather goods on the market very similar to Anekke’s.the brand they created nine years ago and aims to defend the values of an independent, brave and dreamy woman whose emblem is a doll. The similarity between them was so much that some fake buyers equal they claimed through social networks when they damage products that do not belong to them. They also received complaints from distributors who thought they were lower priced brand bags.
After investigating the events, the responsible of the company run by the brothers Puri, José Ramón and Merce Brotons they came A company from Fuenlabradaalso engaged in the import and sale of leather goods and decided to sue him to protect his intellectual property and the 120 businesses affiliated with the firm.
During the trial, Madrid firm denies it’s a fake stressed its presence in the market. lots of brands with similar baby designs, quoted between Gorjuss wave Kimmidoll. He also submitted an expert report highlighting the differences between his designs and those made popular by Petrer’s firm.
However, the Commercial Court Magistrate No. 17 stated that these differences ” It is such a small entity that it is impossible for a consumer to appreciate them. It confirms a study conducted with the “naked eye” and 501 interviews submitted by Anekke, where 81% of those consulted were confident that both designs could be mixed. Also, beyond the doll, the scenarios presented are the type of product and the public it appeals to.
Decide on all this partially guessed In the lawsuit filed by Sany Bags, it was decided that the Madrid company should stop marketing the products it considers to be counterfeit and withdraw from the market that it distributes to the stores. But, denies the claim de Anekke Madrid firm pay an amount for unjust enrichment It is assumed that it has obtained this legal assumption by not seeing it as applicable.