experience twitter about to change again. The social network announced this Friday that it will allow paid users to send messages of up to 10,000 characters; Elon Musk for buy

This new functionality will completely transform Twitter by giving more room to post articles or essays. Just in February, the platform announced an increase in tweet size, from the original 280 characters to 4,000 characters. Now, this probability is multiplied by 150%.

Twitter has announced another important news. The main thing is that it allows. subscription to certain accounts that lead to a earning money for creators, but the ability to bold or italicize messages will also be enabled.

The feature will only be available to subscribed users. twitter blue, a plan that costs between eight and 11 euros per month. For now, monetization will also be limited to users residing in the United States.

The decision is part of the strategy to compete. stacka platform for the creation and payment of newsletters (newsletter) created in 2017 and gained a lot of weight in recent years. Under the former management, Twitter has tested a new long messaging feature for writers in the past and acquired the newsletter company in 2021. Revue, rival of Substack. Musk canceled both shows.

While Twitter’s desire to include more lengthy texts is not new, the introduction of this change comes at a very tense moment. The platform’s relationship with Substack was collaborative until Substack announced its release.notes‘ is a discussion space to help discover new creators, silver-speaking, a clone of Twitter.

Musk did not like this situation at all, and therefore users who shared Substack links on Twitter began to be penalized. Therefore, opening the door to tweets of up to 10,000 characters is a clear commitment of the bluebird social network to take over this increasingly popular newsletter market.

but this open war illustrates a fundamental economic problem. In a time of economic turmoil and industry disruption, neither Twitter nor Substack can keep up with their usual features and must find new ways. income to speed up business. “Substack only generates revenue from paid mailing lists, and Twitter is at the forefront of the internet in the tourist class versus the ‘business’ class,” the tech analyst writes. Anthony Ortiz In the Error505 newsletter. “Both have edema between their eyebrows.”