About three years later, initial confinement to prevent covid infections just months after turning one year old Russian invasion of UkraineFood prices continue to skyrocket. Despite everything, inflation food It took another step in February and was 16.6% higher than a year ago. The percentage shows that VAT reduction on a range of food products It wasn’t enough, and it fueled a fire that went on for days: the debate over whether the Spanish government should reach an agreement with Spain. large distribution chains thereby lowering the price of their products.
So far, supermarkets (rather than public) have openly refused: the problem affects the entire industry food chain, they say, and therefore it is everyone’s problem; lowering the selling price only cut off some margins that are already too smalland even cause some products to disappear from the shelves because it is not worth selling them at a loss. In addition, according to the two main associations in the sector; annoyed And acesFor months, supermarkets have been implementing strategies to contain price increases. However eros started to lower the prices of nearly a thousand products; Mercadonaother 500 and bonpreuwill subsidize a portion of meat and fish purchases until June. What are the main Spanish chains doing to contain inflation?
Mercadona
This Chain with the largest market share in Spain In his earnings presentation he made it clear that he did not believe it was possible to limit prices. your president, Juan Roig, He admitted that in his case, prices increased by an average of 10% and that they made every effort to lower prices. So far, the strategy is tool called DDP (“direct product profit”) helped them better calculate the costs and profitability of each product. And they added a new one to it. Store Organization Model (MOT), which meant a savings of 75 million euros. However, the chain announced this Wednesday that it will also cut 500 products, which it estimates will be at lower costs. they talk about protections like Danubesome dairy products such as cheeses And yogurts, Hazelnut, oils, cleaning and care products for the home, pastries, perfumery… and a few food freshitems to be identified by a yellow label.
Carrefour
This french company In September last year, it launched a shopping cart of 30 items for 30 euros. The venture hit the market fully Second Vice President of Government Yolanda Diaz, urged major distributors to somehow cut the price increase. This party also raised another debate: Should such a basket contain items that are consumed occasionally? Regardless, the promotion was only active for a few weeks, and now that the parent company is doing something similar in France, the Spanish branch has decided not to jump on the bandwagon. They assure from the neighboring country whether or not to do this is the decision of each market. Here, however, the effort is now focused on encouraging savings. Carrefour+a kind of supermarket subscription You can enjoy discounts by paying a flat fee.
Day
The company announced this week that it will increase its budget for campaigns and discounts by 15% in 2023. Day will invest 150 million euros to offer promotions with discounts of up to 30% on a hundred products, according to a statement. The measure is aimed at the general public, but the idea is that Registered Customers access even greater discounts. In addition, the supermarket has consolidated its commitment. own brandincreased to meet more than half of what the average buyer buys in the workplace.
eros
HE Basque cooperative group It withdrew from the bloc of its competitors in the country (obviously against price ceilings) by announcing a campaign to lower the price of more than 1,000 products in mid-March. As explained by the chain, the measure is one of many measures implemented over the past year to contain inflation. “Eroski continues its commercial activities intensively. promotionsHE loyalty club and other actions that result in savings of more than 335 million euros transferred to consumers in 2022.basket in love‘ assumes an economic impact of 12 million euros and includes: staple food products, now and again and even personal care productsHE.
caprabo
as part of erotica groupThe ‘basket that makes you fall in love’ at the Basque supermarket can also be found here Catalan chain. In any case, from this company, too, they describe it as a campaign after much effort to contain the price increase. It has been a definite commitment for him, especially at Caprabo. loyalty program (customer cards where they offer personalized discounts) and regular offers and discounts. “This basket is one more step to continue helping,” they analyze from this supermarket.
to consume
This Valencia cooperative chain has focused its strategy on this. special and personalized offers. Company sources assure that the company is aware of the difficult time of the consumer and they are directing their offers there because they know that 80% of their customers have Consum cards. Member status guarantees regular customers “anytime and everything” discounts, but they’ve also been activated, the supermarket said. special offers and they preferred assisted and personalized sales. “We’ve intensified the commercial offer,” they summarize.
bonpreu
The group that owns the supermarkets bonpreu And Esclat It will launch a campaign at the end of March to subsidize 5% of its customers’ spending on meat and fish for 3 months. So they will deposit that percentage to the customer card. Moreover, the company says that it negotiates with suppliers in order not to increase the prices exorbitantly, and when this is not possible, they assume part of the difference. “We still don’t have results for the year, but there will be a drop in profits compared to previous years,” Bon Preu sources said. In parallel, the strategy of this supermarket chain, promote your own brandinside increase bids biweekly And occasional discounts on second unitsand in personalized promotions, among others.