Russian hotel chain AZIMUT Hotels conducted a survey among residents of major Russian cities to learn about the chain’s potential hotel guests’ plans for the May holidays. “socialbites.ca” got acquainted with the results of the study.
According to the data received, 27% of the respondents are considering going to their cottage or cottage on these dates. Another 21% chose a hotel in touch with nature, a sanatorium 15% and a city hotel 13%. 24% of respondents will stay at home during the holidays. Of the survey participants who plan to take a vacation outside the home in May, 57% will spend a long weekend with their family, 31% with friends, and 12% with a loved one.
More than half of the respondents (63%) do not plan to travel more than 100-200 km from home. Only 25% are ready to consider directions at distances up to 500 km, and for 12% the distance is not so important. As for the financial issue, 55% of respondents are ready to spend 15-20 thousand rubles on a spring break, 16% trust a budget of 30-50 thousand, and up to 29% agree to invest more. 100 thousand rubles on the trip.
Those who choose hotels and sanatoriums for their holidays have very different requirements for accommodation facilities: almost a third (27%) of respondents think that the hotel should have an entertainment program for children, while another 23% want nice places for walking and jogging. . 21% of respondents want access to a picnic area, 17% hope for excursions, and 12% want to rent a bike.
“Many choose the Krasnodar Territory as a destination for the May holidays – especially Sochi is traditionally in high demand, all available formats of accommodation are purchased on these dates. Services for children have become an important criterion in hotel selection in recent years. Hotels with advanced children’s programs, barbecue areas and sports rental facilities now have the opportunity to receive bonuses to the standard check and increase occupancy. “The bed and breakfast system is no longer sufficient,” said Angelina Suvorova, Program Manager of AZIMUT Hotels Customer Relationship Management.
Formerly Tour Operators Association reported About the increased demand for tours in Russia for the May holidays.