This big fat In the middle of Easter, they shocked the industry with their new commercial strategy, withdrawing the fuel discount of 10 cents per liter and announcing smaller discounts after that. Repsol, Cepsa, BP or Shell, general fuel discounts cheap gas stations are trying to take advantage of this to win back some of their customers who have been snatched from the hands of their competitors’ aggressive commercial policies.
nets low cost gas stations They take advantage of the big companies’ decision to lower their discounts, poking their chests so they can sell cheaper fuel to drivers. According to the National Association of Automated Service Stations (Aesae), The average price difference between gas stations and conventional gas stations is 15 cents per liter. During holy week.
association of low cost employers integrating companies such as Ballenoil, Petroprix or BonAreaIt boasts that the price differential in different communities ranges from ten cents to 18 cents for both 95-octane gasoline and diesel, according to data from the Ministry of Ecological Transition’s Geoportal of gas stations.
Navarra is the community where consumers who use 95 gasoline can save the most, with an average difference of 19 cents between automatic and conventional gas stations. And in the Basque Country, the biggest difference is diesel, at 18 cents per liter.
“You can see a direct correlation between the implementation of automatic gas stations and the price gap in different communities. In the case of Navarra and Basque Country, where the presence of such stations is lowest, we found that the price gap is very high due to the lack of competition that traditional stations have,” he stressed. Manuel Jiménez Perona, president of the Aesae. The organization allows the average driver to save around 20 Euros on refueling this Holy Week with this differential.
The autonomous communities with the lowest difference in gasoline prices of 95 cents are Murcia (10 cents), the Balearic Islands (11 cents) and Castilla-La Mancha, Asturias, Castilla y León and La Rioja (13 cents). Catalonia (10 cents), Balearic Islands (11 cents), Murcia, Aragon and Asturias (12 cents) made the least difference in diesel, according to the survey by the low-cost gas stations employers’ association. , boasting a lighter cost structure than traditional ones and being able to select a wholesale fuel supplier to seek the best prices.
Discounts from Big Oil
Repsol has revolutionized the discount strategy in its network of gas stations. The oil company, the largest on the Spanish market and with 3,300 gas stations, withdrew general discounts of 10 cents per liter of fuel on April 1 and introduced a new special and increased savings window for customers with other energy services contracts from Spain. group such as electricity, gas, heating, electric mobility or solar self-consumption.
Repsol has launched a new program for users of the company’s Waylet payment system, which includes deferred discounts of between 5 and 20 cents per liter of fuel and up to 100% discounts on EV chargers.
Cepsa has also withdrawn the 10 to 12 cents discount it offers to drivers and will halve it over the next two weeks, including Easter. With its ‘Because You’re Back’ program, the company offers its loyal customers extraordinary discounts of 5 to 6 cents, depending on the fuel type. A discount that the oil company currently plans to implement only during these two weeks, which will then decide what trading strategy to pursue.
BP puts pressure on major rivals by posting sales of up to 8 cents per liter until the beginning of summer. The British company’s subsidiary has postponed discounts to customers of the My BP loyalty program, which will be effective from 3 April, and for now until 30 June, generally ranging from 3 cents per liter on all refueling, and up to 8 cents per liter if applicable. BP Ultimate type fuels. Disa Group operating under the Shell brand It has also revised its fuel discount policy across Spain, with the exception of the Canary Islands, which does so under the Disa brand, and has offered 3 to 5 cents per liter, depending on the type of fuel, since last Saturday.