Marta Ortega Pérez admits that these times have nothing to do with prehistoric times when Inditex’s father, Amancio Ortega, stepped out of the mandatory anonymity for the photo depicting him. company’s public offering prospectus dated May 23, 2001. Twenty years later, he head of textile empire “And I think I’m more interested in the fashion world than he is,” she says in her first interview with the Financial Times, which many consider the bible of business journalism since taking office. “A different generation and a different time,” he insists The youngest daughter of the founder of the group. She says she doesn’t like being the center of attention. Halfway between the famous halo that catches the attention of all the gossip media while competing as a jockey and the youthful promise of the fashion industry that is the subject of the markets’ scrutiny, this dual aspect of his life is due many times over. on the path of succession.
Marta Ortega certainly learned from her past as a rider the importance of hard work “and as a team”. as well as patience to achieve goals. “I think it’s something that can be applied not just to work but to life in general, I guess,” he says in the interview, where he puts “feeling” and intuition ahead of any strategic plan, even though it seems nearly impossible. It’s such a big company.” But there’s also the fact that the president led group Zara “We try to act like a small company and not be distracted by big numbers.” Numbers he doesn’t like “in general”. According to the Financial Times, he prefers the “product”. It is there and puts its “how to present” energy. “I think business success comes from everyone in the company focusing on the little details,” he says.
Marta Ortega is outspoken about cataloging the Galician textile giant in her fast fashion model. “We don’t know ourselves in what they call fast fashion,” he refuses, emphasizing the entire team involved with the product, “more than 40% of the total.” “At Zara we have over 250 designers as well as molders. We still make the molds. We make adaptations to real models,” says the President. Stock up on low prices and poor quality clothing “can’t be more than we do”Ortega Pérez reiterates that its aim is to “build and maintain quality, quality, quality in all aspects of the company”.
Marta Ortega personally remembers when her mother, Flora Pérez, designed clothes for Zara. he loves A mix of clothes from Zara and massimo dutti with products from great designers. “I also have things from my mother. So yes, it’s been a great closet. My son says: why do you have so many clothes? Because I’ve had it for so many years,” she admits.