telepizzaSpain’s leading pizza brand launches its new campaign partner luxury: production company Little Spain, a creative reference boutique for video clips co-owned by artist C. Tangana. The campaign owned various television commercials It reveals the real secret behind the famous claim that says ‘the secret is in the dough’: its consumers. Thus, Telepizza pays homage to the loyalty and devotion it has shown to itself over the course of its 35-year history with various vital pieces, claiming ‘Long live the dough, the secret is there’.
“Long live the mass, here is the secret” is our historical interpretation. “The secret is in the dough” by putting all the people who decide to enjoy Telepizza every day, with humor and spontaneity, at the center, whatever the reason and place. “We give them their corresponding place as a core part of a brand with a 35-year history that, thanks to them, continues to be the leader of the pizza world in Spain today,” said Jesús Cubero, Head of Marketing, Food Delivery. Brands is the main group from Telepizza.
‘Long live the mass’, It also goes back to the origin of Telepizza and the true meaning of the historical claim: ‘The secret is in the dough’. Since 1987, people have passed on the “secret” of Telepizza from generation to generation. Thanks to the word of mouth of consumers, Telepizza is a brand known by everyone today. “They are the ambassadors of the brand that reached all over Spain in a short time”, He approves of Jesus Cubero.
starts with the campaign an ad almost two minutes long and actor Farid Bechara, one of the protagonists of the movie “Mi soledad tiene alas”, which will soon be released and directed by comedian Yolanda Ramos and Mario Casas, one of the most important figures of the national scene. soon.
Located in the Royal Palace of Madrid, a national emblem like the brand itself, Telepizza is well aware of the influence of Spanish culture, on the basis of which Little Spain creates an urban audio-visual narrative modernized with visual memories of the past.
In the ad, we humorously discover that Telepizza is a brand that is demanded by everyone and everywhere. The ad begins with a woman calling a Telepizza restaurant from the Royal Palace to place a very important order. It is then revealed that the woman is Yolanda Ramos, and it is discovered that she is indeed a Palace employee rather than a member of the royal family. Mounted on a polisher, Yolanda Ramos has a magical moment to the beat of the famous song. driver seatSniff ‘n’ the Tears by rockers, when the Telepizza courier arrives on his motorcycle to give him the true luxury he’s been waiting for: Enjoy a nice pizza with your loved ones after a busy work day. Yolanda Ramos’ imaginary son, Farid Bechara, is the one who enjoys this much-desired setup with his mother to Telepizza.
This ad is the first of several audiovisual works owned by the campaign that Telepizza will release throughout the year. Through Farid’s stories, Yolanda, a Telepizza courier or security guard, The brand will show that in every situation the result is always shared: afford the luxury of enjoying a good Telepizza with your loved ones. And in all these pieces Telepizza highlights another key to its success: product quality and constant innovation.
While reinforcing the values of sharing and enjoying traditional pizza, taking into account its origins, Telepizza also offers innovations that are reflected in its menu. New cheese-filled sides to be dipped in different sauces, a launch that reformulates the traditional way of eating pizza, offers consumers the opportunity to dip the sides and enjoy pizza more, as we Spaniards do with bread. Or the new Megamediana, a medium pizza larger than the rest of the industry, for a very low price: €6.95. A launch where the brand managed to offer its consumers the best price/performance medium pizza on the market.
Also, year-round, according to Telepizza In order to continue to lead the pizza market in Spain, other product innovations will be presented within the scope of the same campaign and will continue to be made under its trademark dough. A dough made with its own recipe and a secret formula used since 1987 and a unique manufacturing process: 7 days of preparation, 72 hours of fermentation and perfect kneading and stretching right in the shop just before baking.
Telepizza kicks off this 2023 full of new launches and is betting on a new campaign it’s praising consumers. who chose it since its inception and makes it a leader today. As the brand reveals, the real secret lies in people. Therefore, long live the mass!