Italian underwear and intimate apparel brand Intimissimi explained Jennifer Lopez It will be the visual of your Spring/Summer 2023 campaign.
In different images played by the diva from the Bronx, she poses differently. designs from the new collection such as silk bras, underwear, pajamas, camisole and kimonos.
The singer and actress explains in a press release that she discovered the brand while traveling in Italy last year. “Love Italy: people, fashionculture, food and history”, amount. “When I discovered Intimissimi, I was immediately attracted by its gorgeous silks, romantic lace, beautiful silhouettes, cuts, flattering cuts and intricate designs,” she says.
“I am proud to be an Intimissimi woman and I am honored to be seen as someone who emulates his own qualities of self-confidence, vitality, and strength.” The versatile star continued.
According to the firm, JLo perfectly represents the Intimissimi woman. “The women of today are successful and intelligent role models who inspire us to work hard and pursue our dreams. Lopez is Intimissimi’s ultimate ambassador, as she brings a strong, modern sensuality to the brand and communicates its core values.”
The new campaign is specifically inspired by an Italian seaside town on the Amalfi coast. According to Riccardo Ruini, the brand’s creative director, “Using cinematic imagery to transform the colors of Positano, it captures the essence of a dreamy, vibrant Italian summer” in the new collection.
The brand details that the new collection is colored with “fuchsia and orange representing bougainvillea, fuchsia tones representing the bright sun and turquoise symbolizing the Mediterranean”.