popular brand chocolates Tobleronstarting to market 115 years ago in Switzerland, following its recent decision, it will be forced by law to stop using the Matterhorn logo as a logo on its packaging. Production to Slovakia.
The company was founded in 1908 by Swiss chocolatier Theodor Tobler It has been affected by regulations that prevent certain symbols, such as the national flag or Cervino (also known as the Matterhorn), from being displayed on commercial products unless they are produced in the country.
This American multinational MondelezOwner of Toblerone since 2012, reported this change to local newspaper Aargauer Zeitung and also stated: The slogan “Made in Switzerland”, The expression accompanying the containers shall be replaced with the expression. “Founded in Switzerland” In addition, as required by law.
This Swiss law Determine that for a product to be presented as if it was made in the country (something often associated with higher prices), 80% of its raw materials must come from the region, which still increases to 100%. milk and its derivatives.
with its feature triangle shape (very similar to the Matterhorn), this chocolate with almonds and honey is a must-have at any tourist shop in Switzerland, including the one near the iconic mountain mountain, which at 4,478 meters is one of the most visited places in the country.
HE Transfer of Toblerone production to Slovakia, it was announced in June last year, after more than a century of production in Bern, specifically for a factory in the capital Bratislava.
toblerone combines the surname of the brand founder with the Italian word “torrone”, Honey and almond dessert with a word origin similar to that of Spanish nougat.