Multinational food company Mondelez has announced that it will remove the image of the Matterhorn mountain in Switzerland from its Toblerone chocolate packaging. The newspaper writes about it Aargauer Zeitung.
According to the company, this is due to the fact that from July 2023 the chocolate will also be produced in Slovakia. And according to local law, chocolate produced abroad cannot be called Swiss, so Swiss national symbols are no longer allowed.
But Toblerone has not completely abandoned the recognizable image.
“The redesign of the packaging offers a modern and simplified mountain look that fits the geometric triangle aesthetic. [упаковки]”, — said in Mondelez.
Former Swiss company Lindt & Sprüngli AG stated About leaving the Russian market soon.