ROI INCREASE Group, Independent digital agency and benchmarking for Martech, 12th birthday throw an exclusive NFT collection, one for every milestone the company has achieved over its ten-year lifespan. The company also wanted to go a step further, and each of these milestones conflicts with another eventthis time, worldwide and easily recognizable in collective ideology.

‘ under the sloganROI UP TEAM: UNIQUE AS AN NFT’, hand in hand with the departments Social Media and Creativitylaunched a new initiative. ROIyalty Programinnovation and loyalty program through in-house talent, which the agency launched in April last year.

12 years full of challenges and changes, but with a very positive balance

This chosen ephemeris For this exclusive NFT collection Review its brief but prolific history, among other milestones. partnerships (Google, Meta, TikTok or SiteCore), in his new private business area (Life Science) or in expansion international (first office opened in Portugal in 2012 or first office in Mexico in 2014).

However ROI INCREASE Group don’t forget continuity growth What is its core value in the words of its CEO Diego Jiménez: inner talent (Expansion of the group to 170 staff or leap from five to 14 languages ​​within the company). Also noteworthy in this collection have been some worldwide events. clue flow (The birth of Tik Tok in 2016 or the most watched video in YouTube history in 2017). In addition, the agency clearly demonstrates its open nature to new horizons and challenges, this is an NFT for 2023 newly published. A special token that leaves the question open: What will be the highlights of the year?’.

Diego Jimenez, CEO and founder ROI UP protects: “If I had to review these twelve years by emphasizing just two concepts, I would say: work, work and work but it has an incredible team of people behind it. The people at ROI UP are always at the heart of the business and we will continue to work on these lines for another twelve years… and years to come.”

The seal of this decade-long adventure: a podcast tribute

This ROI Program 3.0 He not only led the company into the complex and innovative world of NFTs, but also witnessed the company’s first steps. TikTok or his birth his first podcast on marketing and trends, ROI breakdown. Exactly this program was the site chosen to host a segment that reviews the 12-year life of the MarTech agency. A tour of the group’s headquarters Levante, Galicia, Catalonia and Madrid, but also in countries like Brazil, Portugal or Mexico.

In a structured episode with an in-depth interview with Diego Jiménez, ROIcast, memories and anecdotes including some of its most senior and new employees, anton john john (ROI UP Catalonia), Mariana de Prado Losada and Carlos Corral of ROI UP Mexico connection with Portugal through or contribution Mafalda Guedes Miguel.

ROI UP Galicia’s headquarters also attended the moment of silence. novel Camba, as well as with ROI UP Group Brazil Angelica Fonseca. Finally, there was cooperation Louis Fantini At the Madrid headquarters, the company’s headquarters and the final touch of the division, thanks to ROI UP Levante, with live participation Nieves GalvanOne of the oldest people on the team.

The company, which specializes in marketing and technology, is going through a sweet period as it has just taken its name. One of the 10 reference agencies in Social MediaIn addition to being included in the ranking of SEO, Data and SEA agencies.