More than 2,000 businessmen from the tourism industry came together yesterday. expoplayThe 46th of the fair, which brings together the business sector connected with coastal farms This segment at the maritime Palacio de Congresos de Torremolinos “Save billing and influx of visitors too”.
There were national spokespersons of this association and representatives from other countries. Italy anyone Portugal. And mayors and councilors from other Andalusian provinces. For example, the mayor Almunecar, Juan Jose Ruizhad the opportunity to learn their strategies first hand. Costa del Sol in terms of promotion abroad or diversifying the offer in beach bars and beach clubs. Next to the neighboring municipality nerja There was also the term Almeria vera. And of course there were councilors from most of the coastal towns of Málaga, including the two adjoining terms. capital cityRincon de la Victoria and Torremolinos.
Arturo Bernal, who was responsible for this portfolio in the Malaga Provincial Assembly as Minister of Tourism and in previous legislatures, Congress Palace From Torremolina with many of the main players in the beach industry in a province he knows well and adds “decades of work” in the corporate field. Therefore, he wanted to make an appeal so that the onshore offer could be “competitive year-round”.
If Hospitality in Malaga already employs more than 120,000 people, the beach entrepreneurs in this figure have an important position. In Bernal’s view, it was already confirmed by a consolidated meeting this Friday, “as one of the most important fairs in an important industryLove for the Andalusian tourism industry”.
“It is the coastal businessmen themselves who are driving this modernization process. And digitization In the presence of Salado, the consultant himself said, “so that we can better deal with the management of seasonality.” He argued that “there is an open offer throughout the year, with multiple offers outside the summer season.”
Bernal also referred to the Andalusia 2027 Sustainable Tourism General Plan. Target Plan And what’s on your roadmap?improving tourism employmentcoordination of processes and recognition of the work of professionals in this sector”.
For regional leaders who have been displaced so far expoplayIt is important to underlineComplementarity of this segment, because the so-called sun and beach It also introduces other products that expand the offer and enrich the traveller’s journey in the province and Andalusia as a whole, whether one or the other is the main motivation for a visit,” they said.
Hotel occupancy rate to reach 70% in Puente de Andalucía
good hopes for days Andalusia Day Bridge in the province of Malaga. Costa del Sol Hotel Entrepreneurs Association (aehcos) predicts69.18% hotel occupancy rate only three points lower than the “same date recorded” just one year ago, and the occupancy rate stood at 72.20%.
The hotel management announced this Friday that it is closing for the time being. February will be 65.15% in terms of profession. This figure represents an increase of more than 3 percent compared to 2019 last year, which was 61.78%. And Aehcos stated 60 percent of the tourists staying in the province are foreign nationals., for the remaining 40% who are not foreigners. President of Aehcos, jose lukeHe added that the figures should be taken with caution, “because the economic situation is negative in terms of profitability in the sector, it assumes that hotels have a significant impact on the economy, given the high inflation data and the increase in interest rates. The results,” he claimed.
By municipalities and for the days that make up the day Andalusia Bridge, Malaga capital leads the forecasts with an occupancy rate of close to 78%. And if we look inside the state, we find Round Already in the eastern part, in the coastal area, with 66.21% occupancy, nerja It will stay at 57.49%.
These three cities, which are the maximums for the whole of this February, which is very close to the end, are: Malaga capital (79.04%), nerja (50.87%) and Round (46.43%).