Facebook’s parent company Meta Platforms Inc. Subscription service called Meta Verified It will include additional benefits and features, including Twitter-style account verification badges for payers.

New one Paid Facebook and Instagram subscription will cost $11.99 per month (11,18 Euros) or $14.99 (13.98 Euros) If purchased via the iOS app and mainly aimed at content creators.

in addition to one verification badgeA Meta spokesperson explained in a statement gathered by Bloomberg that the subscription includes “proactive account protection, access to account support, and greater visibility and access.”

Meta CEO Mark Zuckerberg announced the new product on his Instagram channel. The option is both on Facebook and instagramhowever, these will be separate subscriptions.

Subscription offers have become popular for social media companies in recent years as a way to diversify their business, which has been heavily dependent on advertising.

Snap Inc. has an offering called Snapchat Plus and Twitter Inc. subscription right now, with account verification being a major selling point.

consistent revenue stream

The commodity gets almost all of its income from advertising, but that business can be inconsistent and hit hard by the broader economy. Meta’s business was hit hard, for example, at the start of the epidemic and again last year during the war and rising inflation in Europe. Subscriptions offer a more consistent revenue stream.

However, it is not clear whether users are willing to pay for services that are always free. Twitter’s subscription offering has been slow to start.

The most valuable aspect of the meta subscription package is the way it is shaped. increased “visibility”because nowadays it is more difficult to stand out on Facebook or Instagram even among the user’s own followers.

More visibility means: increased “importance” in some areas of the platform, such as search, comments, and recommendations“According to the company.

Also, unlike Twitter, which does not authenticate a user via subscription, Meta will require users to verify their identity with a government ID before they can receive a verification badge.

Meta will begin testing the subscription product first in Australia and New Zealand starting next week.