bigger investment inside ‘sun and beach’ destinations necessary to maintain The attractiveness of the Spanish tourism industryAccording to the ‘Recovery of international tourism in Spain after the pandemic’ report prepared by Bank of Spain It was published one week before the 46th opening of the International Fitur Fair on Wednesday, January 18th.
Spain in 2019 more second countries tourists foreigners takenbehind France and in front UNITED STATES OF AMERICA, with the total 83.7 million tourists. After a pandemic that paralyzed the industry, tourism is slowly regaining its old pace, although it does not exceed these figures. total until November 67.4 million visitors85% of the record year before the pandemic. This 2023 aims to “normalize” both industry and Government situations. uncertainty of the macroeconomic situation current marked high inflationIt started to be noticed in the “most negative evolution” of “hotel overnights” in Turkey. British and especially German.
“Loss of spending power, loss of attractiveness against alternative places with the Mediterranean levels Price:%s Less than” indicates the bank in its report. An example Turkey, The only country in Europe to recover already (in the third quarter of 2022) previous nights Pandemic. “To these factors should be added: The fragility of the Spanish tourism industry to parts sterling weaknessAs the United Kingdom created, tourists’ first market of origin towards our country,” adds BdE.
In this sense, the Bank of Spain recommends more “investment” in order not to lose the leadership. “renew and improve” “tourism sites”especially at “saturated and ripe” points (eg. Adeje, Calvià, Lloret de Mar, Bernidorm or Torremolinos) to hold it The “attractiveness” of Spain as a “tourism destination”“Based on the perception thatsafe destination and quality of infrastructures”. In this sense, the Government “Tourist priority” this yearwhich implies a design special national planalthough it is not known what it consists of.
The Bank of Spain is also focusing on raising interest rates. revenue growth He says and recommends that tourism with a high average expenditure can become stronger if its attraction capacity increases. “improving the perceived quality of services”strengthen Spain’s attractiveness as business, city and cultural tourismand adapt to an increasingly channeled demand digital media is intended and with more personalized, experiential tourism and greater commitment with environmental sustainability.
green transition
In the medium term, the agency warns of a new threat that could negatively impact the world. arrival of international tourists: green transition promoted by the European Union and as a result “increase in the cost of air travel due to the emissions produced by this means of transport with existing technology” due to Spain’s enormous dependence on this means of transport, because 83% of foreign tourists arrive by plane, according to the National Institute of Statistics (INE). The brake on consumption, first of all, long distance trips“the weight of High spending on air transport” and “in certain segments” business trip“Since Business can reduce such travel reduce carbon footprint activity”.
The European Union’s plan to reduce CO2 emissions by 55% by 2030 (known as ‘Fit for 55’) includes, among other measures, tightening the trade in emissions rights and increasing the percentage of sustainable fuel used by aircraft. In addition, the European Union is working on a new kerosene tax for Twenty-seven, and in the case of Spain, it will be added to the airfare rate announced by the Spanish Government in February 2020 as part of the environmental movement. First the pandemic, then taxation frozen due to the war in Ukraine.
according to a Report by Deloitte At the request of the Airline Association (ALA), which integrates Iberia, Air Europa, Air Nostrum or easyJet among other airlines operating in Spain, environmental measures and new taxes Spain could lose 11 million tourists a year, which would mean 12.2 billion less incomes and a 1.6 percentage point cut in GDP and 430,000 jobs in 2030.