“Consumers are used to surfing crises.” Therefore, if the question revolves around economic situation of the country reply “to concern”, but when looking inside the house, 60% of the public believe that they will go. keep your income and almost 90% find it hard stay without it worked. This is reflected in the most recent 2022 report. Consumer insights from data analytics and consulting firm Kantarwhich makes it clear that in any case, threat of crisis: Despite optimism, the overwhelming majority think that for the time being, consumption should be reduced or at least maintained at the current level. Also, the feeling that it’s a bad time to get into expenses that commit the consumer for several years.
Specifically, according to this survey conducted in December, 51% of the sample is best suited to the current situation. maintain the level consumption; 43% think so you better reduceand only 3% recommend spend more. In this line, almost all product categories Although mortgaged housing loans are far ahead, they are on a list that is considered dangerous in the eyes of the consumer, floors, cars, financial investmentsnail long vacation or a home repair. In fact, only relevant investments personal formation (masters, lessons and Languages) and purchase household cleaning products.
However, when asked about the risk of losing their job, 88% said they had little or no chance of losing their job. And in fact, 62% of consumers are confident that their income will remain stable; In fact, 6% expect them to rise.
“It could be argued that the majority see their domestic economic situation as comfortable or manageable – their jobs and incomes stable – but they view the country’s situation with concern,” the document said. “The idea is that unemployment could growreflection insecurity in the country’s economyhowever, it is far from the records of 2020 or the previous crisis in 2012 or 2013,” the text exemplifies.
Government measures
Those responsible for the work attribute it to a particular person. general relaxation After a whole year with the economy getting worse every quarter, cleaning home economies in recent years, reduction in the number of households at risk of bankruptcy and also Protection measures approved by the government: subsidy on fuel expenditures, Minimum Wage increase, labor reform…
“Like her consumer confidence index evaluation of the moment of making a purchase is a rationalization phase” concludes his words manager marketing by Kantar Insights and responsible for research Theresa of Ledesma. “The consumption of expendable products is likely to decrease in the coming months (free timeExit bars or restaurants, cooperate with some NGO or weekend trips) or, as stated in previous quarters, consumers’ gaze distribution products and for home consumption”, likewise, encourages brands to focus their strategies on promoting that consumption.