antenna 3 It closes 2022 as the most watched chain in December, again. Adds Atresmedia’s main channel Leadership for 14 consecutive months with an average audience share of 13.5% in the last month of the year. Despite losing eight out of ten compared to November, it still manages to stay almost one point ahead of the second option.
The chain once again stands out from its competitors with the rich data of the news programs it offers both at noon and at night, and with the entertainment opportunities it offers. ‘Pasapalabra’, ‘Anthill’, ‘Sound’ Y “Rookie Joaquin”Along with other day bets such as ‘wheel of luck’Repeat as most watched programs on Antena 3.
This Qatar World Cup 2022 drive data oneThe one who managed to get the money from Telecinco: public television grows by 2.5 points, closing the month of December with a share of 12.7%. It is worth noting that beyond the sporting event, the first TVE channel saw significant growth in the afternoon. ‘Hunter’ Y ‘Here is the world’ as main assets.
telecinko continues in free fall and signs a in December 10.7% sharerepresents an eight-tenth decrease from the previous month. Mediaset’s main window is hurting again with new afternoons, especially in the 19:00 – 21:00 timeframe. Neither ’25 words’ nor ‘Reaction in chain’ improved in the first two weeks of their release.
In his private battle, the second Atresmedia channel once again prevailed over Mediaset’s: laSexta fell three-tenths to 5.8% but still dominated Cuatro comfortablyfalling below the 5% barrier, and Agree to slack of 4.7%. on his behalf 2 win two-tenths and end December on average 3%.
Under these lines we leave other owners The monthly report of the Barlovento Comunicación.
Audience by Groups
Atresmedia, through six broadcast channels, ranks first in the list of broadcasting groups with a share of 25.6%., followed by Mediaset (24.4%) with seven channels. RTVE (18.2%), which includes five channels, ranks third. Behind them are Grupo Squirrel Media (2.7%) with three chains and Grupo Unidad Editorial (2.3%) with two chains.
television consumption
About December with the lowest consumption in history with an average of 200 minutes per person per day. This month, each person spent an average of 3 hours and 20 minutes per day watching traditional television, which is 14 minutes (-7%) down from December 2021.
The sociodemographic groups that spend the most time on television are as follows: women (213′) and over 64 (352′). By region, Castilla-La Mancha (223′), Castilla y León (220′) and Asturias (218′).
Likewise, the daily consumption time per viewer (about those who open/watch television every day) 311 minutes (13 minutes less than the same month last year).
demography
Antena 3 bullets in women and people over 64La 1 is the leading channel for men, under 64 and ‘commercial destination’.
by region, Antena 3 is the leading channel in Andalusia, Aragon, Asturias, Castilla-La Mancha, Galicia, Madrid and Murcia. La 1 is a leader in the Balearic Islands, the Commonwealth of Valencia, Castilla y León, the Basque Country and others. Telecinco in the Canary Islands and TV3 the most watched channel in Catalonia.
According to the time intervals, Antena 3 leads after dinner, prime time and late night, while La 1 leads in the afternoon and early morning. Telecinco runs the morning.
autonomous channels
The regional channels cluster has an average share of 8.5% on the screen. Cumulative unique viewers 30.9 million, 67.6% coverage.
The ranking of the 10 most watched channels is as follows: TV3 (13.3%), TVG (12%), Canal Sur (10.3%), Aragón TV (10.1%), ETB2 (7.3%), TPA (6.2%), CMM ( 5.8%), Telemadrid (5.7%), TV Canaries (5.4%) and Canal Extremadura (5.3%).
payment themes
Paid themes (10.2%) reached their best December ever. The number of unique viewers is 22.9 million, or 50% of the population.
The top 10 chains in this group of 73 chains consist of: World Goal (0.7%), FOX (0.3%), AXN (0.3%), TNT (0.2%), Hollywood Channel (0.2%), Comedy Central (0.2%) , Calle 13 (0.2%), Somos (0.1%) ), AMC (0.1%) and #0 (0.1%) according to M+.