United We Can wants the media to stop broadcasting advertising spots run by the presenters. informative. This is how it looks in one of the 31 amendments that the party has recorded in the General Law of Audiovisual Communications project. With this, they aim to add a new section on the accuracy of information to Article 9. In this way, news servers could not be recruited companies make advertising your products or services TV.
“Media should refrain from including commercial advertisements in its programs promoted by persons responsible for transmitting information”, Reggae is one of the modifications of this reform proposal. According to the party led by Ione Belarra, it is crucial that the influence of the visible information is not used “for commercial interests”.
“Knowledgeable People Advertisers whose sole purpose is to promote the sale of a product or service for commercial purposes should avoid lending their image to brands.“, draws attention to the project. However, corporate advertisements or those exempt from calculation due to public or social interests were not included in this reform.
However, this is not the only unification in terms of communication. We may also want to include United We Can a new principle for audiovisual communication, “respect for human rights animals, nature and ecosystems“. Also that audiovisual content “warns of the consequences of climate change” and Does not encourage the consumption of products whose production contains “damage to ecosystems”.
Other changes include maintaining common official languages across streaming platforms. Specifically, they recommend that “at least 45% be reserved for works in languages that enjoy legislative protection in their respective Autonomous Communities, with a minimum of 10% for each.” They also want “40% of the total publication is devoted exclusively to European audiovisual works directed or created by women”to encourage women’s entry into the audiovisual sector.