this industry pickaxe gives more than it exceeds crisis caused by Pandemic and is preparing to close a drill very similar to last year before covid. According to data up to September administered by denomination of origin (DO) kava, this sector sold 238 million bottles. This means last year’s figures are up by 3.3% and almost equal to the growth rate the industry saw in 2019 after two extraordinary years due to COVID: first contraction 2020; second, 2021, with more cumbersome growth.
“There are many reasons that complicate the economic environment” President of DO Cava, Javier Pages, however, this highlighted the strength of the product to overcome the overall situation. “Cava has shown resilience and that people are still willing to celebrate: the thermometer is a joy,” he summed up.
In this way and despite the fact that the same responsible person admits that the price of this type of sparkling wine has risen at approximately the same level as inflation (7 percent in November according to the INE), they rely on a final turn. year and on the rise in a Christmas campaign as well. The estimate is that around 245 million bottles will be sold throughout 2022; this means maintaining the 3% growth recorded until September compared to last year.
“With caution but optimism – Pagés developed – at this point and because we believe it is developing [la actividad] When we close the year, we will be able to maintain this increase compared to the previous year,” he said. and this the consumer has that joy and desire to celebrate“, completed.
National sales are increasing
In any case, the data up to September already gives us a preliminary X-ray of how the year is going. Sales based on this information superior storage cellar (accumulating more than 18 months of breeding period) is 20% higher than last year. “This is in line with what we love at DO: we love to grow but create value”, explained Pagés.
Likewise, this originating denomination represents a significant portion of the growth this year. national market (although more than 70% of sales continue to be abroad), and out of ten main exporting countries, five are growing and five are declining. They form the first group. Germany, Sweden, Holland, Switzerland and curiously, Russia. In the second they France, Japan, United Kingdom, Belgium Y United States of America, but in the second case the decrease is associated with the very significant growth of last year. In fact, the North American country remains the second most relevant market for Spanish kava.