Local business thrives this Friday first and original ‘Spanish Friday’ of high salesWith the organizers of this open and recently created movement “Value” to the product made in Spain and as a counterpoint to the final ‘Black Friday’.
Through a cooperation platform and with the support of the Ministry of Agriculture, on the first Friday of Spanish sales, promotion of local consumption. The Movement invites all brands and companies that want to act on its website. “local and sustainable“let them “raise local and responsible consumption awareness” through communication activities and discounts on their own platforms.
The project includes a wide range of more than 1000 products, as well as collaborating brands such as Icex, Chamber of Commerce, Correos or Glovo. 500 companies from different sectors, from hotels to restaurants, from fashion to food. One day a year, specifically every Friday after ‘Black Friday’, the platform will launch product offerings made in Spain to “value the work behind it”, organizers reported.
Another commercial aspect of this designation is to encourage sales actions before Christmas shopping with greater discounts and attractiveness for the consumer. Regarding this Friday sale, ‘Black Friday’ and ‘Cyber Monday’ come after some “moderate” campaigns in terms of consumption.
One example is the latest report from the Sendcloud shipping platform, which reflects the ‘Black Week’ growth slowing for the first time in a long time. Another Groupon analysis shows growth “slowing” on both Black Friday and Cyber Monday.
Regarding the intention to receive gifts for subsequent dates, 35% of Spaniards will spend less on gifts According to this latest research, this year compared to the previous year. He adds that half of them cited inflation as the reason for the reduction in their budgets.