The nougat sector demonstrates its strength and innovation capacity at Alimentaria 2022

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industry nougat demonstrated his strength and ability. innovation At the 2022 Food Fair held in Barcelona. Nine of Xixona’s main nougat brands showcased the industrial and commercial level health status of the industry these days in the competition. salesAs explained in a statement by Consistory.

protected by umbrella IGP Regulatory Council The companies Jijona and Turrón de Alicante, Turrones Picó, El Lobo and 1880, El Artesano, Antiu Xixona and Turrón 25 demonstrated the quality of their products in the 60 square meter joint exhibition area in Hall 5, dedicated to feeding trends.

Jijone’s representation, L’Exquisit Mediterrani, was completed by Turrones José Garrigós and Nutxes, who attended the event with the help of Pablo Garrigós Ibáñez, who took part with other gourmet food brands, and Turrones Onza de Oro, who took up the space. In the 2nd pavilion, dedicated to foods of origin.

Xixona Mayor Isabel López (PSOE) and Tourism Councilor Eduardo Ferrer (Cs) visited the fair to support the companies’ efforts to preserve the image of Xixona and nougat around the world. The first mayor showed his support to the nougat makers, to whom he thanked for their “enthusiasm in taking on the role of humanity. Ambassadors of Xixona at any business appointment.

López also wanted to emphasize that “nougat will always be the backbone of Jijone’s identity.” It is a sector that stands out with its innovativeness and courage when faced with crisis scenarios such as what we have experienced and experienced.”

The tourism mayor, for his part, stressed that “Xixona and nougat are synonymous. quality tourism It attracts more and more visitors to our municipality every year.”

To be exact, the commitment to excellence tourism was also embodied in the 2022 Food Fair with the presentation of the food fair’s first promotional video. Jijona Nougat RouteDiputación de Alicante is a project supported by the City Council and the Association of Nougat, Derivatives and Chocolate Producers (TDC) in collaboration with IGP Jijona and Turrón de Alicante and Turisme de la Generalitat.

In addition to the innovations for the next Christmas campaign, visitors had the opportunity to enjoy firsthand the wide variety of offers from nougat companies throughout the year. A clear example of how the industry has managed to meet these challenges deseasonalization As the City Council added to the press release of this product, which is so rooted in the last months of the calendar.

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