PONS IP launches SINGULAR TM, a new ALSP business line for trademark registration in Spain and EU

Single WB It allows individuals and SMEs from any country in the world to access a fully online trademark filing service in Spain and the European Union. To facilitate user autonomy in the trademark registration application process, SINGULAR TM, its own search engine that analyzes the feasibility of the new brand in real time, both with one price calculator knowing in advance the total cost of the demand. Ease of online processing allows users who do not need to design their own trademark legal strategy to solve the process in an agile, secure and competitive way.

Moreover, Single WB will have their approval and support. PONS IP. Therefore, it will be possible to derive situations that require consulting, experience and other specialized services that cannot be automated at the moment due to their complexity. With this version PONS IP opens a business line that will meet the needs of a customer profile, such as entrepreneurs and small businesses anywhere in the world, and currently requires competitive, autonomous and fully online execution of administrative procedures. Parallel, PONS IP Strengthens portfolio of legaltech services after launch in 2021 ALARMsolution for online brand surveillance and in 2020 SAFE EVIDENCEPlatform for protecting, depositing and signing all kinds of files using blockchain technology and qualified timestamps.

SINGULAR TM, PONS IP’s answer to the ever-increasing digital ecosystem

The launch takes place in the context of a global digitalization with a paradigm shift in the supply and demand of legal services. Individuals and companies also demand agile services at affordable prices in the field of industrial and intellectual property. This is illustrated by the data received. Spanish Patent and Trademark Office (SPTO)It confirms that over the last 10 years, the percentage of trademark applications with the Industrial Property Representative (API) has steadily decreased from 43% in 2011 to only 30% of the total 51,585 trademarks registered in 2021.

In parallel, the boom in the “ALSP” service market is consolidating as an unstoppable trend. This is confirmed by a recent report by Thomson ReutersIt confirms that the ALSP market in reference countries such as the United States has grown steadily in recent years. Thus, 79% of law firms in the country, Alternative Legal Services Providers service portfolio, 7 out of 10 companies say they use them frequently in North American countries. In the industrial and intellectual property asset management specialty, the report already shows that 1 in 5 companies plan to use ALSP tools in the next five years to manage their intangible assets.

CEO of PONS IP, Nuria Marcosevaluated the relevance of the launch Single WB within the service portfolio of the consultancy firm and within the framework of PONS IP’s digital transformation process. “With Singular TM, we will expand our natural client base by bringing the professional management of industrial property closer to the needs of global entrepreneurs and small businesses that need to perform an administrative procedure and don’t know where to turn. The application of technology in the legal sector is already a reality around the world and is starting to do so in Spain. In addition, internally, Singular TM will allow us to optimize the costs of administrative processes and repetitive tasks, allowing our experts to focus on value-added services and strategic consulting to be more competitive.”