Goodbye Oreo: This way you can prepare the famous cookies at home if you leave Spain (and if not)

“Goodbye Spain. It breaks our hearts but your usual Oreo says goodbye”. Printed on a giant canvas in Madrid’s Gran Vía, the ad showed a black Oreo with its white filling cut in half. “It breaks our hearts”. The same message appeared on tents and other advertising spots in cities such as Barcelona, ​​Seville, Valencia and Malaga.

Oreo Cookie Marketing Strategy

Everything indicates that this farewell is part of a marketing strategy promoted by the Publicis agency to create uncertainty and expectation among Oreo consumers. This kind of campaign Let the brand be talked about until the second part of the strategy emerges.

“Goodbye Oreo as always” message a possible change in its image, design or taste famous CookiesThis could be a turning point in Oreo’s presence in the Spanish market. Mondelez, the company behind Oreo, is expected to announce the details of this transformation in the coming days.

How to prepare Oreo cookies at home?

In case this is not a marketing strategy and Oreo cookies really stop being marketed in Spain, we suggest an alternative: make them yourself at home. It is a good option not to miss any of its taste and to have it whenever you want. Take notes.

Ingredients for cookies:

• 125g butter at room temperature
• 100 g powdered sugar
• 1 egg
• 180 g wheat flour
• 50 g unsweetened cocoa powder
• 1 teaspoon vanilla extract
• 1/2 teaspoon salt

Ingredients for filling:

• 75g butter at room temperature
• 150 g powdered sugar
• 1 teaspoon vanilla extract

1. Prepare the dough: In a large bowl, beat the butter with the powdered sugar until you get a creamy and homogeneous mixture. Add the egg and vanilla extract and continue beating until the ingredients are well combined.
2. Add dry ingredients: Sift the flour, cocoa and salt and add them little by little to the previous mixture. Mix with a spatula until a compact dough is formed. If you think the dough is too runny, you can add some more flour.
3. Chill the dough: Wrap the dough in stretch film and let it rest in the refrigerator for 30 minutes. This will harden it a bit and make it easier to handle.
4. Create cookies: Preheat the oven to 180°C. Remove the dough from the refrigerator and roll it out on a floured surface with a rolling pin to a thickness of approximately 3 millimeters. Cut the cookies using a round mold and place them on a baking tray lined with baking paper.
5. to cook: Place the cookies in the oven and bake for about 10-12 minutes or until firm to the touch. Remove them and let them cool completely on a rack before adding the filling.

1. Prepare the cream: In a bowl, beat the butter with the powdered sugar until you obtain a soft and homogeneous cream. Add vanilla extract and continue beating until well mixed.
2. Combine cookies: When the cookies are completely cooled, place a small amount of filling in the middle of the cookies. Place another cookie on top and press gently to spread the filling evenly. Repeat the process with all cookies.

If you prefer a lighter filling, you can reduce the amount of powdered sugar in the filling. You can also add different flavors such as mint or coffee to give the cream a special touch.