Since ancient times, most Cosmetics became part of our routines daily. Civilizations such as Egypt, Rome and Greece have already attached great importance to aesthetics and used personal care and make-up products. Today, interest in the world of beauty is quite common. According to data from Stanpa, the National Association of Perfumery and Cosmetics, during 2021 this sector grew by more than 7% and billed more €8.2 billion.
Although the use of these products has been associated with women’s society in the past, this trend has been changing in recent years. First ‘baguette’ bags are back, then low-rise jeans and even elephant-legged jeans, and then Generation Z brought into fashion a trend that began to triumph in the early 2000s: ‘nair art’. But now, It’s not just women who wear painted nails.
And according to a study by the idealo.es price comparison tool, nail polishes are one of the products that are becoming increasingly popular among male consumers. especially, increase in searches was 288% compared to September of last year.
Similarly make-up is not a gender issueas shown in the massif Pride marches that have filled the streets lately. The study also confirms that male demand for some of these products already exceeds 20%. A lot has happened since Jean Paul Gaultier launched the ‘Monsieur’ makeup line in 2008, and other brands have launched their own specials as well. For example, the unisex MAC, the genderless Jecca, who have adapted their formulas for use by both men and women, as in L’Oréal or Chanel. This latest French brand has already started to see a business opportunity in this market and her own ‘make-up’ series called ‘Boy’ targeting the male audience. The collection includes a concealer, an eyebrow pencil-brush, an eyeliner, a lip balm and two nail polishes in black and white (the color most desired by men is black).
if we talk about lipstick, searches among men doubled In the last year.
nail art fans
Many celebrities have joined this trend when it comes to nail polish. In his time pioneer and chameleon opened the season David Bowie. In the early 1970s, ‘Ziggy Stardust’ would apply a turquoise manicure to her cornrow ‘mullet’ hair. Other singers have followed suit, such as Lou Reed or Steven Tyler, the leader of Aerosmith who has since still started wearing his characteristic nail design with vertical black bars.
Later on, Kurt Cobain jumped on his caravan, Nirvana singer who loves to apply cracked nail polish, very grunge taste of the 90s.
In the early 2000s, Johnny Depp Keith started copying Richard and use cobalt blue enamel. And another bold example is Seal, who wears them in a metallic shade of radioactive green.
More recently, ‘influencers’ like designer Marc Jacobs, actors Jared Leto or Brad Pitt, singers Harry Styles, Bad Bunny or A$AP Rocky (Rihanna’s partner) or Diego Matamoros Champions of this trendespecially where they go on the red carpet. But if there’s one celebrity who gets manicures for men, it’s Fedez.
The Italian rapper, husband of ‘Influencer’ Chiara Ferragni, was one of the pioneers of make-up for men who used painted nails in all of their performances. The reaction was such that she decided to start her own line. Fedez’s (Layla Cosmetics) ‘Noon’ features six eye-catching colors that represent different moments in the singer’s life.
in Spain, there some examples among football players. In addition to Guti, who is a big fan of keeping up with the latest trends, Betic Borja Iglesias also showcased her painted nails on her social networks. For the Copa del Rey final last April, the striker made them with permanent enamel and various monochrome drawings design. But he had already worn them in black when training with his team two years ago.
black to rainbow
While many emo kids (fans of music and aesthetics derived from hardcore punk and alternative rock) from the early to mid-2000s painted their nails black, the trend is now more pervasive and wide variety of colors. During the quarantine due to the pandemic, many boys signed up for fashion and uploaded their videos to TikTok with the hashtags #guyswithnailpolish and #boyswithnailpolish.
Applying nail polish for most of these men a way to express yourself beyond the stereotypes of masculinity.
Since ancient times, most Cosmetics became part of our routines daily. Civilizations such as Egypt, Rome and Greece have already attached great importance to aesthetics and used personal care and make-up products. Today, interest in the world of beauty is quite common. According to data from Stanpa, the National Association of Perfumery and Cosmetics, during 2021 this sector grew by more than 7% and billed more €8.2 billion.
Although the use of these products has been associated with women’s society in the past, this trend has been changing in recent years. First ‘baguette’ bags are back, then low-rise jeans and even elephant-legged jeans, and then Generation Z brought into fashion a trend that began to triumph in the early 2000s: ‘nair art’. But now, It’s not just women who wear painted nails.
And according to a study by the idealo.es price comparison tool, nail polishes are one of the products that are becoming increasingly popular among male consumers. especially, increase in searches was 288% compared to September of last year.
Similarly make-up is not a gender issueas shown in the massif Pride marches that have filled the streets lately. The study also confirms that male demand for some of these products already exceeds 20%. A lot has happened since Jean Paul Gaultier launched the ‘Monsieur’ makeup line in 2008, and other brands have launched their own specials as well. For example, the unisex MAC, the genderless Jecca, who have adapted their formulas for use by both men and women, as in L’Oréal or Chanel. This latest French brand has already started to see a business opportunity in this market and her own ‘make-up’ series called ‘Boy’ targeting the male audience. The collection includes a concealer, an eyebrow pencil-brush, an eyeliner, a lip balm and two nail polishes in black and white (the color most desired by men is black).
if we talk about lipstick, searches among men doubled In the last year.
nail art fans
Many celebrities have joined this trend when it comes to nail polish. In his time pioneer and chameleon opened the season David Bowie. In the early 1970s, ‘Ziggy Stardust’ would apply a turquoise manicure to her cornrow ‘mullet’ hair. Other singers have followed suit, such as Lou Reed or Steven Tyler, the leader of Aerosmith who has since still started wearing his characteristic nail design with vertical black bars.
Later on, Kurt Cobain jumped on his caravan, Nirvana singer who loves to apply cracked nail polish, very grunge taste of the 90s.
In the early 2000s, Johnny Depp Keith started copying Richard and use cobalt blue enamel. And another bold example is Seal, who wears them in a metallic shade of radioactive green.
More recently, ‘influencers’ like designer Marc Jacobs, actors Jared Leto or Brad Pitt, singers Harry Styles, Bad Bunny or A$AP Rocky (Rihanna’s partner) or Diego Matamoros Champions of this trendespecially where they go on the red carpet. But if there’s one celebrity who gets manicures for men, it’s Fedez.
The Italian rapper, husband of ‘Influencer’ Chiara Ferragni, was one of the pioneers of make-up for men who used painted nails in all of their performances. The reaction was such that she decided to start her own line. Fedez’s (Layla Cosmetics) ‘Noon’ features six eye-catching colors that represent different moments in the singer’s life.
in Spain, there some examples among football players. In addition to Guti, who is a big fan of keeping up with the latest trends, Betic Borja Iglesias also showcased her painted nails on her social networks. For the Copa del Rey final last April, the striker made them with permanent enamel and various monochrome drawings design. But he wore them in black when training with his team two years ago.
black to rainbow
While many emo kids (fans of music and aesthetics derived from hardcore punk and alternative rock) from the early to mid-2000s painted their nails black, the trend is now more pervasive and wide variety of colors. During the quarantine due to the pandemic, many boys signed up for fashion and uploaded their videos to TikTok with the hashtags #guyswithnailpolish and #boyswithnailpolish.
Applying nail polish for most of these men a way to express yourself beyond the stereotypes of masculinity.
Source: Informacion
