One in three consumers buy second-hand products online

this Spanish consumers are buying more and more second-hand products. Specifically, one in three admits to having purchased this type of product at one time or another. According to Kantar Insights’ Ecommerce On study, which collects data from 19 markets, sustainability is also present when we talk about ‘online’ commerce in the form of sales cycles, which was in the very minority a few years ago. in Spain, 34% of online shoppers purchased a second-hand item on this channel whose main categories are games, women’s fashion and household goods. Leveraging fashion purchases from ultra-cheap chains like Shein, where return is either impossible or too bulky, the Vinted phenomenon has capitalized on the second-hand trend. In electronics, Amazon has discovered a profitable business in the sale of packaged goods.

The trend is not just a Spanish phenomenon. Worldwide, Asia is the leader in online second-hand purchases, Vietnam is the leader its incidence is 62%. Korea, Canada, and the US lag behind other countries, but still, one in five e-commerce customers actively buy second-hand goods online.

In Spain, the youngest people lead the online buying of used items (more than 40% of those under 34 buy some used items online), but this trend by age groups. Currently, 22% of those over 55 have purchased second-hand goods ‘online’.

Cristina Pérez, Commercial Director of Kantar Insights, said: high footprint environmental your shipments There’s a second facet to online shopping and the opportunities offered by this type of platform in terms of the circular economy that Spanish consumers buy so well.”

It is often thought that online shopping is the domain of younger age groups, but the truth is that it is a cliché. E-Commerce Ten research shows us how inside United States of America 64% of online shoppers are over the age of 45by contrast, in Saudi Arabia this same figure (64%) corresponds to online buyers under 35.

In Spain, one in two online shoppers is over the age of 45. big differences by category. The groups with the lowest incidence of online shopping are at the far end (7% and 6%, respectively, under 25 and over 65).

The study shows that there are differences in terms of the device used as well as sociodemographic differences. 58% of online purchases are made from mobile devices. and that the rate varies widely between countries, from 77% in Japan to 7% in Indonesia. In the case of Spain, 44% of online purchases are made via mobile phones; this percentage is quite in line with that of France, the United Kingdom and Germany, but slightly below that of Italy.

Source: Informacion


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