Fabbric is revolutionizing the fashion industry with ‘influencer’ tailors

It’s as simple as playing with cut-out dolls with clothes placed on cardboard silhouettes. But largely. Digitally, with designs that take the form of 3D patterns and can be made real. start Catalan Fabbric offers the opportunity to create clothing collections without having any pattern-making or sewing knowledge. For now it is reserved for popular content creators on social networks. However It will be available to the public at the end of the yearand the waiting list of people who want to use it has already exceeded 4,000: brands, entrepreneurs, designers…

dream Alba Rocafort And Hugo CuestaTwo 28-year-old friends always wanted to create a clothing brand. They met at school when they were 10 years old, and even then they were buzzing about the world of fashion. But the reality of the industry took them away from this. “It was very difficult to think about all the resources it takes to create a brand,” he says. Rokafort. “It was a very long and complicated process,” Cuesta adds. So each chose his own path. He devoted himself to investment and consultancy. Simon Kutcher had it. He specialized in marketing and worked at Glovo and L’Oréal. It was the Covid lockdown that pushed them to quit their jobs and go on an adventure.

But Fabbric wasn’t born in its current form. At first he focused on helping companies sell their shares. With this two Barcelona players They billed me 1000 euros per month.. We had to refocus. They created a platform where anyone can design an outfit, using some sort of predefined module. And they hit the nail on the head. They launched this in May this year and had already invoiced €30,000 that month. They now stand at 360,000 euros and plan to bill two million euros in 2024.

The Fabbric user only needs to choose the collar, length, sleeves, cuffs… He also chooses the material, color or print. Then add details like label, buttons, embroidery. The combinations are almost endless and require no technical knowledge. The platform calculates the cost of producing the garment based on the structure and fabric. For each production the company keeps a margin. “We want to completely digitize an industry that has been and continues to be manual,” he explains. Rokafort.

Fabbric users can create their brand and bring their models to life with one of the following options. the company has nine partners in Spain and Asia. The company also offers the ability to store material in its warehouse in Barcelona and plans to open a warehouse in Latin America. They also work on online sales. They use artificial intelligence (AI) to create models and do photo shoots with them. “It makes sense for this section to be completely digital, too,” the founders comment.

“Democratize” Creation

The main idea these young people convey when talking about Fabbric is to “democratize branding, which is currently unattainable for many people.” “They operate with a minimum production of 50 units, while the industry average is 2000,” he says. Rokafort. They estimate that an initial investment of 100,000 euros is required to create a brand with the traditional system. “Whereas here you only pay for your production.” Fabbric’s average cost is around 10,000 Euros per collection.

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The business model of this start-up is special. You don’t need to invest in marketing, at least not right now. “There is a market of five million creators who want to avoid being financially tied to business collaborations,” they emphasize. “With their own brand, they can connect with their followers in a more physical way. Clothing has a very strong emotional component,” they say. “Many people have tried this before, but it requires a technical team and a huge investment.” That’s why he says his strategy is to approach this audience, offer them his services, “launch super-consolidated brands and work with the biggest creators to drive expansion at zero cost.” Rokafort. Creators pay for production, and Fabbric leverages influencers’ visibility to continue growing.

The biggest collaboration they completed this year was with the publishing agency Youplanet. Auronplay is among its most well-known brands (29 million subscribers on YouTube). In addition, they have launched a two million euro financing round that they hope will be a huge success in 2024.