Acceptance of applications for participation in the VII National Business Communication Award has started. At the same time, the organizing committee of the project announced the complete relaunch of the competition framework, the press service of the award reports.
Thus, the application, categories and evaluation criteria were updated and the expert council was expanded. Now, when creating the jury list, emphasis will be placed on representatives of the advertising industry. The team also includes internal corporate communications experts.
It was noted that the seventh award started to be given as part of the anniversary of Russian advertising and AKAR. The result will be a rating of the best experts and practitioners in the field of business communication – it will be published in 2024.
“Not changing in our rapidly changing world is an unforgivable mistake. Change leads to evolution and development. As part of NPBC, the list of candidates has been significantly updated and updated to the most popular marketing tools. The approach to judicial selection has also changed; The main part of the jury will be marketers and representatives of the customer side of the business,” said Evgenia Lysenko, Director of Client Services OMD Media Directing and consultant NPBC.
In his opinion, these changes “keep pace” with the main purpose of the award – to find best practices in the use of marketing tools and the most accomplished experts in the discipline.
Additionally, the “Internal Communication” block has been integrated into the competition. The award now includes six nominations: best internal communications specialist, best internal communications practice, best use of internal communications tools, best marketing communications specialist, best marketing campaign, best use of marketing instruments.
At the same time, new special awards were presented to the top experts of both competitions: “Sustainable Success” and “New Frontiers”.
As noted by the award organizers, participants will have the opportunity to take part in the rating of the best experts and practitioners in the field of business communication, as well as in the rating of the effectiveness of communication and media agencies by AKAR. Additionally, the award winners will be invited to next season’s expert council.
Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.